Here is your recorded webinar "Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days".
June 02, 2016/ by Dave Sawyer
Personalization Prerequisites: Creating a Content Strategy
By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.
