Skip to main content

Digital Strategies & Solutions Blog

Tagged with Content strategy

How to identify the right content personalization tools

Thought by Leigh Anderson, Sr. Marketing Communication Specialist

Content personalization is something we’ve been discussing with quite a few of our clients lately, and for good reason.

Personalization Prerequisites: Creating a Content Strategy

Thought by Dave Sawyer, Senior Solutions Architect
By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.

Guiding Principles For A Successful Distributed Content Management Strategy

Thought by Hank VanZile, VP, Digital Solutions
Distributed Content Management can benefit an organization in a number of ways - from empowering content managers to alleviating risk by eliminating their involvement.  Understanding the motivations for your organization through some key guiding principles will help illuminate which areas to tackle and what outcomes you’re hoping to achieve.

Great Examples Of Distributed Content Management In Product Companies

Thought by Hank VanZile, VP, Digital Solutions

Welcome to the fifth post in my series on Distributed Content Management.

Great Examples Of Distributed Content Management In Media And Entertainment

Thought by Hank VanZile, VP, Digital Solutions
Most media and entertainment companies are operating a large portfolio of sites, making it easy to see the need for a solid Distributed Content Management strategy.

Great Examples Of Distributed Content Management In The Pharmaceutical Industry

Thought by Hank VanZile, VP, Digital Solutions
Pharmaceutical companies need to provide correct, approved content to both healthcare professionals and consumers across all digital properties, which can mean hundreds, or potentially even thousands, of websites and channels globally.

Great Examples Of Distributed Content Management In Higher Education

Thought by Hank VanZile, VP, Digital Solutions
With a multitude of colleges, schools, and departments to account for, distributed content management is an important part of an effective digital strategy for higher education institutions. This post covers three common use cases for universities.

What Is Distributed Content Management?

Thought by Hank VanZile, VP, Digital Solutions

If you ask a group of experienced Drupal users “Is Drupal a good choice for distributed content management?” the majority will likely answer yes.  Ask those same people “What exactly is distributed content management?” and answers won’t be nearly so definitive.