Contentful
The content platform to build digital at scale
Contentful’s API-first content platform empowers digital teams to deliver content across multiple channels, from websites, to apps and countless other digital platforms, without the chaos that usually comes with multichannel content. At the same time allowing developers to laser in on what is needed providing both content creation teams and development teams the ability to scale.
Control all content from a single hub
Contentful unifies content in a single platform, centralizing content creation and empowering digital teams to maintain brand and message consistency.
Publish to any channel
Contentful's approach to structured content allows enterprises to reuse content across channels, markets, and customer journeys.
Integrate with your tools
Contentful's industry-leading app building framework integrates with other tools in your marketing technology stack, decreasing time to market with out-of-the-box integrations or building custom apps.
Contentful opens the door to optimized content creation and syndication, and we’ll show you what’s possible when aligning great digital experiences with a holistic view of your customers.
How FFW JAMs with Contentful
When we consider technology partnerships, we constantly ask ourselves, “how can we best empower the organizations we work with?” We believe every company should have complete control operating and optimizing their digital platform on their own terms. This idea is one of the primary reasons we are close strategic partners with Contentful, and have empowered the success of our clients by building customized tech stacks leveraging Contentful as the content engine.
What's JAMstack?
JAMstack stands for JavaScript, APIs, and Markup. It's described as a modern web development architecture based on client-side JavaScript, reusable APIs, and prebuilt Markup.
J: JavaScript is the programming language used by web applications
A: An API (application programming interface) requests data from someone else's program or application
M: Markup is code (HTML and CSS) providing formatting instructions to browsers
Stack: Refers to the combination of all these elements we tailor to create digital platforms for our clients which they can fully control and achieve higher levels of success.
Contentful is a JAMstack-ready CMS, providing a future-proof content infrastructure that can be used for web as well as other channels in your digital mix.
Why Build Stacks vs. Buying Suites?
Many of our clients have tried the all-in-one suite approach with tech like Adobe Experience Manager (AEM) and found it’s too rigid, unable to become what they specifically needed.
Scalable: Building stacks from multiple tools provides the ability to more easily scale. Adding or reconfiguring components can be performed comparatively quicker with less disruption and cost.
Future-Proof: The flexibility tech stacks provide also reduces the time and cost of updating components.
Better Performance: Building stacks allows you to handpick the best-in-class functionalities, rather than settling for add-on services that an all-in-one suite provides.
Better Developer Experience: Front end developers can focus on the front end, without being tied to a monolithic architecture, resulting in quicker and more focused development.
How FFW Leverages the Power of Contentful For Our Clients
Contentful's content platform is a powerful component we build upon to strategically create customized tech stacks, in concert with our wide range of services, which we customize into tailored solutions built to improve the experiences of our client teams and those they serve.
For every type of project our clients entrust us with, we're committed to always observing the three tenets:
OWN: We provide our clients the ability to fully control and own the solution we provide.
OPERATE: Beyond owning the framework, we ensure our clients can unleash its potential, scaling it to make the biggest impact across their current needs.
OPTIMIZE: Empowering our clients with the ability to constantly optimize and improve, to seize new opportunities and proactively address future needs.
Building customized tech stacks is one of the most surefire ways we can deliver on this promise.
The FFW Approach
Anyone can build a website. One of the primary reasons our work for our clients is consistently successful is our diligent approach to every project. Perhaps one of our clients put it best: "FFW doesn't just build you a beautiful home. They take the time to assess the landscape, the features of the property it will be built upon, and truly understand how we will use the house and what's most important to us. FFW builds our home."
Experience
How customers perceive your brand is of the highest importance. We’ll help you create an experience that keeps customers engaged.
Technology
Every FFW custom solution is designed to provide your team with the tools you need to take full ownership of your digital presence, optimize your site’s performance, and drive value for your organization.
Analytics
We craft frameworks and train your team to use real, effective measurement strategies on your website so you can make the best decisions to accelerate your growth and maximize ROI.