Tagged with digital marketing
2018 is going to bring some big changes to the world of marketing. New technologies such as AR are emerging to change the way we interact with brands, while new laws and systems are coming into place to guide how organizations can interact with their audiences.
Successful demand generation for a B2B service company is almost unheard of. The sophistication and data-driven culture that exists at high-performing product companies is rarely replicated at service companies.
Atomic design is, and has been for some time, a big deal in the world of digital marketing. Last week, we discussed why marketers need to care about atomic design. This week, we’re talking about why atomic design makes content better than ever.
You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work. But how is the new site actually serving its customers?