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January 25, 2017

The Importance of Content in Responsive Web Design

Thought by Leigh Anderson, Sr. Marketing Communication Specialist
Multicolored screen, tablets, and phone icons

Having a responsive, mobile-friendly website has become a central pillar of modern web design. It’s easy to think that a site that has been responsively designed is automatically mobile-friendly—but, in fact, that’s not the case.

A truly responsive site doesn’t begin and end with technical design: it includes content. It doesn’t matter how good your responsive theme is if your content isn’t up to snuff. When it comes to responsive sites, taking a content-first approach and integrating your content and technical teams not only saves money, but enables better results. A good responsive site balances technical expertise with a strong understanding of content performance.

Building a responsive site

Responsive sites all have one thing in common: they’re built to display content as effectively as possible on a variety of screen sizes. In spite of their unifying philosophy, responsive sites can be built according to different design methodologies that guide the way that content is displayed. There’s no single paradigm that’s always right: depending on the needs, different methods or tools may be used to elegantly display content to users.

Creating responsive content

Responsive content is more than a technical framework. It includes how the content is visually laid out, images that can scale, content that flows (rather than being frozen in ungraceful tables), and prioritized messaging.

How to get started

To learn more about building a truly responsive digital platform, download our whitepaper, Don’t Miss the Mark: Responsive Design & Content. It’s packed with information about building and optimizing a site and its content, and dives into detail on building an integrated team to create a top-notch responsive user experience.


Download "Don't Miss the Mark: Responsive Design & Content"


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