Dmexco 2019 Talk: Digital Center of Excellence

Dmexco 2019 Talk: Digital Center of Excellence

Digital Center of Excellence mit Drupal 8
Sina Kresse
Thought bySina Kresse
September 10, 2019

Pursuing the approach of creating a digital Centre of Excellence (dCoE) is the 5-star-discipline for enterprises with multiple markets, a vast number of brands, and a megaton of requirements. We, from FFW, will share our recipe for creating a successful digital Centre of Excellence for multi-market companies, utilising the Drupal 8 CMS framework.

Recipe for a successful digital center of excellence for multi-market companies with Drupal 8


What’s the talk all about?

FFW will share the lessons learned from the success stories of our clients and give impetus to implement a digital Centre of Excellence in a multi-market set-up.

The recipe for success is based on a centralised CMS platform solution such as Drupal 8 (FFW’s preferred choice) with installation profiles for several locations, regions, countries and brands. In this way, a strong and homogenous IT architecture can be established on a global level while the user experience in the local markets can be improved. On the other hand, the organisation needs a team set-up that spans a clearly defined bridge between local and central decisions, roles and processes. 

You need a digital CoE?

FFW delevloped a quiz called 'How badly do you need a digital Centre of Excellence?'. 

Get one point for every statement true to your organisation

  • Owning more than 20 domains in the www 
  • 50% of our staff cannot spell D-I-G-I-T-A-L
  • Operating in more than 7 markets 
  • More than one brand with similar needs  
  • Wasting synergies doing things double
  • Good resources in one market - none in others 
  • Digital innovation is important but way too slow 
  • Central parts of our IT are custom/self built  
  • All efforts go into troubleshooting & maintenance  
  • Digital decisions lack clear executive decision flows 

What’s your score

 

quiz digital centre of excellence

 

Why did we pick this topic? 

From a technological perspective, the possibilities are almost unlimited. The biggest blocker to success, however, is insufficient communication. In fact, 57% of all digital projects fail due to lack of proper communication (measures). Geographical, cultural and linguistic barriers exacerbate this problem. Therefore, it is necessary not only to examine a large digital project focusing purely on technological aspects, but also to precisely define the organisation and the roles and processes within it, to turn the 57% failure rate into a 100% chance of success. 
 

When and where? 

Look forward to 25 minutes with Sina Kresse. After the talk on September 12th, 2019, at 14:40 it will be published here, so follow us on Facebook, LinkedIn and our other social networks to not miss it. 

Are you at DMEXCO yourself? You will find us in the World of Agencies, Hall 6, Agency Space 37. Maybe we can already talk about your digital CoE approach there? In order to save waiting time at our booth, you can also book a meeting with us directly: Book now 

Topics:
drupal 8
dmexco
multi-site

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