Want to search for a bus or subway route on Google Maps - and then book your ticket directly from there? The "hvv switch" app now makes this possible. Hamburger Hochbahn AG is the world's first public transport partner to offer this type of integration into Google Maps. Cellular is contributing to the "hvv switch" app as a development partner.

 

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As of today, a new feature is available to "hvv switch" app users when making searches on Google Maps: If you want to find your way around Hamburg using Google Maps on your smartphone, you can book the matching HVV ticket directly over the public transport connections the map service suggests to you. This is just one click away from Google Maps in the "hvv switch" app - and you can pay for it there using the integrated PayPal function.

What appears to be just a small extension takes on flagship character: Hamburger Hochbahn AG is the world's first public transport partner to offer this type of Google Maps integration.* As a digital agency, Cellular is contributing to the "hvv switch" app as a development partner. "We are proud that we have already been supporting Hochbahn in driving digitalization in the mobility sector since 2019. This makes us an important building block in the digital strategy at Hamburger Hochbahn AG," states Milan Antonijevic, authorized representative of Cellular. 

And the highlight of the new feature: anyone searching for a route on Google Maps can click directly on the "hvv switch" link to buy the exact ticket they need for bus, streetcar and subway connections. This puts an end to the search for the right fare, and is not only an advantage for the residents of Hamburg, but also for the many visitors to the city who are unfamiliar with the fare structure. The ride sharing provider Moia can also be booked directly using the "hvv switch" app. 
 

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* The background to the story: the "hvv switch" mobility platform makes Hamburger Hochbahn AG the only public transport initiative to be a project partner of the “National Platform for the Future of Mobility” and is funded by federal funds. This is why it will be presented as a showcase project at the ITS World Mobility Congress in October 2021. Hamburger Hochbahn AG develops "hvv switch" for the Hamburg Transport Association (HVV).