It’s a Mobile World Wide Web

It’s a Mobile World Wide Web

FFW Marketing
Thought byFFW Marketing
October 07, 2011

You do it in the car. You do it on the bus or while you’re waiting to pick your kids up at soccer practice. You even do it in the grocery store check out line.

You do it in the car. You do it on the bus or while you’re waiting to pick your kids up at soccer practice. You even do it in the grocery store check out line.

More and more Web users are accessing the Internet through smartphones and tablets. According to Nielsen, 37% of all US mobile consumers now own smart phones with app-based, web-enabled operating systems and that  average data consumption for smartphone users grew by 89% in the last 12 months. (And if you’re not fully seated on the mobile bandwagon, check out this infographic on the mobile market on Mashable).

The Web is going mobile and the Drupal community is busy developing themes and modules that accommodate for the high consumer demand while addressing challenges associated with responsive web design. Drupal 8, the next major release, directly addresses the skyrocketing market demand.

One of the most exciting new mobile themes out there is Omega. Conceived as a responsive HTML 5 framework and base theme it is the perfect way to begin the transition to a mobile first build perspective right now in Drupal 7 and later in Drupal 8. Author Jake Strawn has put a lot of effort and attention into integration and documentation.

There are also some great new tools out there to help you feed user demand for mobile usability.

Try out the impressive  Photoswipe JavaScript library for mobile galleries. Compatible with iOS, Android and Blackberries, this new module features imagecache and imagefield integration and also allows users to flip through images by swiping, an intuitive and now familiar motion. Grab your smartphone or tablet and check out FFW’s implementation of Photoswipe and other mobile-specific features on m.911memorial.org. This version offers many of the same features as the full site - images and videos, a virtual tour and blog - adapted for mobile devices.

If you need to quickly and easily mobilize an existing build try out the highly regarded Mobify service. Acquia’s Dev Cloud subscribers get it bundled with their hosting package. Mobify lets you create a mobile version of specific pages or your whole site.

On-the-go doesn’t mean going without, especially when the Web is concerned. What mobile themes and modules have got your browser going?