If you’re visiting directly from our blog page, you may have noticed things on our website look a little different lately. That’s because we’ve recently rolled out the MVP version of the new FFW website, and we’re thrilled with the work our team is accomplishing.
We believe in taking an agile approach, and that’s exemplified by our new website. In April, we launched the MVP, and over the coming weeks and months we’ll continue to iterate and improve on the platform. You can expect to see a deepening of the content, continual improvements to the functionality, and a refined experience that will only get better over time.
Rebuilding our site has been part of a larger rebranding effort that we’ve undertaken here at FFW. You may have noticed our updated logo, which includes a colorful new slash. The inspiration for the colors in the slash and on our website were drawn from code text editors. The slash itself is an homage to comments in web code, and to the forward slash included in every single web URL.
Building for ourselves (and for you!)
As part of our site redesign, the FFW marketing team was put through the same discovery and experience design process as our clients. We had several weeks of stakeholder and user research, prototyping, and back-and-forth over goals, journeys, and content workflow. The end result was a site design that fits the needs of our content team, and helps our users accomplish the goals that are most important to them. We’ll be rolling this improved site out over time, and look forward to receiving feedback from our clients and future partners alike.