Success definitions and visibility
Achieve your business goals and stand out from the competition on your own terms with intelligent web analytics. We craft frameworks to use real, effective measurement on your website so you can make the best decisions to accelerate your growth and maximise your ROI.
Our team members are experts in analytics tools including Google Suite and Matomo. We will set-up and optimise an analytics solution on your website. And to make the data meaningful for your platform, we configure a custom report showing your conversion goals.
Define and quantify desired user actions on a digital platform. We derive your Conversion Concepts from your overall digital strategy goals so that you can digitally track your progress through a measurable set of actions on your site. Because "you can't manage what you don't measure," FFW believes in defining your Conversion Concepts at the early stages of all digital projects.
Analytics Set-Up & Implementation
Once the goals for a digital presence are defined, it's time to get technical. We help you choose between different analytics tools, set them up, and provide training so your team can read and understand the progress on your platform.
We're also committed to helping you achieve GDPR compliance, and will configure your tools to make sure the data tracked is cleaned of internal traffic.
FFW offers dedicated support in Google Analytics and Matomo (ex-Piwik).
Dashboards & reporting
Tracking tools are powerful out of the box but can become magic once you apply your custom configurations. Adding in specific conversion goals and creating a branded report that is smartly pulled in real-time data can become an insight to business intelligence you never knew existed (and one your leaders will love!)
We believe in telling a story via data rather than drowning you in data lists, so we recommend custom configurations and reports to all of our clients. At the end of the day, this is what we do the entire project for: clear, measurable results!
Looking for more than Analytics?
Real-Time Personalization & Journey Orchestration - What’s the Difference?
How to identify the right content personalization tools
Planning For The Personalization Journey: From Empathy to Engagement