Experience
Performance-driven design putting your customer experience first
Our Experience services approach research, content and design from a modern perspective, delivering measurable results which put your users first.
Research Services
Deepen your understanding of your audience. Learn to identify their current frustrations. Designing for diverse customer needs demands insight into the impulses triggering them. Together, we’ll uncover this knowledge and contextualise how your users interact with your offering.
Customer-Focused Research
Bringing real users to the centre of digital strategy and experiences
Research supports the customer advocacy strategies needed to foster relationships and yield results. FFW research maximises growth and reduces risk by planning for mutually beneficial digital experiences.
Exploratory and Evaluative Research
Inform targeted digital efforts like DXP planning and personalization
Understand your users through qual and quant data analysis, informing target audiences and scenarios, market segmentation, buyer profiles, customer journey mapping, competitor insights, and experience alignment.
Iterative Research
Test and support ongoing digital experience platforms and channels
Conduct user-centric follow-up research aimed at understanding how genuine users experience solutions in real environments to provide valuable insights.
Content Services
Content Design brings usefulness, structure, consistency, and compassion to the user experience. Make sense of complex platforms by planning, creating, and improving how content is structured and organised, thereby enabling customers to use digital platforms successfully.
UX Content Strategy
Defining purposeful and scalable content for people and platforms
Planning for digital experiences requires conceiving flows, connecting key tasks, and creating information architectures to pair design components with apt language and purpose.
Digital Experience Prototyping
Rapidly workshop and define platforms and customer moments
Complex experiences like commerce or vertical-specific situations can require businesses to conceptualise quickly. Our approach to parallel problem-mapping and rapid prototyping allows teams to define essential needs early, minimising risk.
Customer Mapping
Engineering experiences for user impact
Emphasising user interactions that positively position a brand and platform capability. Optimising workshops, existing experiences and digital channel flows.
Design Strategy Services
Design ensures digital experiences are valuable for people, delightful to use, and exemplify the highest level of craft and execution. We utilize a full range of platform product design, interaction design, storytelling, and visual design to turn complex user scenarios and business challenges into opportunities.
Branding & Design
Bringing your brand and its story to life
Digital channels and platforms require design and creative problem solving that supports customer expectations when interacting with brands. FFW’s unique balance of technology and creative support maximises brand effectiveness.
Design Systems
Scaling design for teams and organisations to better collaborate
Systems built allowing design at scale including atomic design, style guides, branding rules and guidelines, to leverage digital features, content functionality, and visual elements throughout all teams in an organisation.
Digital Platform Productization
Priming DXPs and channels for performance at scale
Platform owners, marketing, and technical teams require revitalised digital experiences to perform exceptionally. Design integrates among groups to hit targets and better define customer value.
Get to know us. Get to know your audience.
Let's connect to discuss how we can help you gain and leverage a deeper understanding of your customers and their behavior.
Technology Services
Award-winning digital solutions uniquely engineered to deliver the key capabilities and functionalities that drive real results.
Data Services
We don’t just make data trackable. Learn how we make data usable.