Here is your webinar video "Planning For The Personalization Journey: From Empathy to Engagement"
Planning For The Personalization Journey: From Empathy to Engagement
Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.
At FFW, we talk about journey orchestration as “the next step up” from personalization. Content personalization occurs primarily on your website and email channels, whereas journey orchestration spans a much wider variety of touchpoints.
August 27, 2018/ by Leigh Anderson, Senior Marketing Communications Specialist