October 8, 2015
YMCA Selects FFW As New Digital Agency Partner
Minneapolis, MN - The YMCA of the Greater Twin Cities (YGTC), a leading nonprofit dedicated to strengthening communities through youth development, healthy living and social responsibility, selected FFW as its new digital agency partner to work on digital strategy, marketing and technology initiatives. This includes a platform built on the new Drupal 8.
Utilizing FFW’s innovative, omni-channel digital platform, the Y will better serve the Twin Cities community by offering easier online access to programs and services including fitness, child care, swimming and water safety lessons, camps, community outreach and more.
“We’re thrilled about the talent and expertise FFW will bring to the YGTC,” said Nathan Maehren, senior vice president of digital experience. “As one of the largest YMCA associations in the world, we’re committed to serving our communities with innovative programs and digital capabilities to help individuals and families thrive at each stage of life.”
FFW will work with the Y on a variety of digital connection points, such as web, mobile apps, digital kiosks and more. They will be utilizing the Drupal 8 content management platform, a powerful open-source technology. The platform and digital innovations developed with the YGTC will be leveraged for other YMCA associations to use in their efforts to serve their communities.
Joan Schimml | Joan.Schimml@ymcatwincities.org | (952) 210-4515
Ricardo Osuna | Ricardo.Osuna@ffwagency.com | (650) 353-7544
About the YMCA of the Greater Twin Cities
The YMCA of the Greater Twin Cities is a leading nonprofit dedicated to strengthening communities through youth development, healthy living and social responsibility. Established in 1856 in St. Paul, 159 years ago, and a decade later in Minneapolis, the Ys provide life-strengthening services across 12 counties of the greater Twin Cities metro region and western Wisconsin communities. The 27 Y locations and program sites, seven overnight camps, 10 day camps, and more than 90 child care sites engage nearly a quarter million men, women and children of all ages, incomes and backgrounds. To learn more about the Y’s mission and work, visit our website at www.ymcatwincities.org.
FFW is a digital agency built on technology, driven by data, and focused on user experience. Many of the world’s most impactful cause-driven organizations—including Teach for All, George Washington’s Mount Vernon, the National WWII Museum, the National September 11 Memorial & Museum, UNICEF, Doctors Without Borders, and the National Audubon Society—have relied on FFW for over 15 years to build and maintain accessible, creative and user-friendly digital solutions that deliver results.