Tagged with personalization
At FFW, we talk about journey orchestration as “the next step up” from personalization. Content personalization occurs primarily on your website and email channels, whereas journey orchestration spans a much wider variety of touchpoints.
Content personalization is something we’ve been discussing with quite a few of our clients lately, and for good reason.
2018 is going to bring some big changes to the world of marketing. New technologies such as AR are emerging to change the way we interact with brands, while new laws and systems are coming into place to guide how organizations can interact with their audiences.
According to Gartner, by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Even though 2018 is just over a month away, if you don’t have a personalization system configured on your website yet, it’s not too late to get started.
You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work. But how is the new site actually serving its customers?