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Digital Strategies & Solutions Blog

Tagged with personalization

Prepare for Digital Marketing in 2018

Thought by Leigh Anderson, Sr. Marketing Communication Specialist

2018 is going to bring some big changes to the world of marketing. New technologies such as AR are emerging to change the way we interact with brands, while new laws and systems are coming into place to guide how organizations can interact with their audiences.

Get Ready for Personalization in 2018

Thought by Leigh Anderson, Sr. Marketing Communication Specialist

According to Gartner, by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Even though 2018 is just over a month away, if you don’t have a personalization system configured on your website yet, it’s not too late to get started.

November 7, 2017

Real Time Government Personalization

Thought by Ray Saltini, Director, FFW Center of Excellence
We got a great response to our Real-Time Personalization Strategies for Government Websites session at Drupal GovCon last week. Download a copy of our slide deck and read more about personalization strategies.
July 29, 2016

Personalization Prerequisites: Defining How You Will Measure Success

Thought by Dave Sawyer, Senior Solutions Architect

You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work. But how is the new site actually serving its customers?

Personalization Prerequisites: Creating a Content Strategy

Thought by Dave Sawyer, Senior Solutions Architect
By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.

Personalization Prerequisites: Understanding How Your Customers Engage

Thought by Dave Sawyer, Senior Solutions Architect
In order to produce quality content that is relevant to a specific type of customer, you first need to truly understand their interests and needs. In a personalization strategy, we examine this by mapping out the steps that similar types of customers take as they engage with your business.

Community, Connections, Console & Personalization. FFW Rocks DrupalCon.

Thought by Brent Bice, Sr. Account Executive

A week of beignets, beer and learning Drupal! FFW let the good times roll at DrupalCon 2016 New Orleans. In case you missed out, here are four must watch presentations to jazz up your week.

Web Personalization Prerequisites: Identifying Audience Segments

Thought by Dave Sawyer, Senior Solutions Architect
With real-time personalization, segments are typically based on criteria that can either be automatically detected, or determined from previously gathered user data.