FFW - Digital Experience Platforms on Drupal CMS, Sitecore, Wordpress https://ffwagency.com/ en FFW and JetBrains Announce Partnership https://ffwagency.com/news/ffw-and-jetbrains-announce-partnership <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">FFW and JetBrains Announce Partnership</span> <div property="schema:text" class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>FFW is proud to announce its partnership with JetBrains, the creators of the most popular PHPStorm IDE.</p> <p>JetBrains&rsquo; mission is to make professional software development a more productive and enjoyable experience. They help developers work faster by automating common, repetitive tasks to enable them to stay focused on the scope of the project. JetBrains provides tools to explore and familiarize with code bases faster.</p> <p>This partnership will enhance FFW&rsquo;s goals of delivering quality digital solutions for its clients across the world by providing access to training materials from JetBrains, and enhancing our ability to offer trainings on PHPStorm IDE within the Drupal community. FFW plans to offer classroom licences and discount codes during training sessions.</p> <p>FFW is excited to create best practices around the PHPStorm IDE and offer better solutions for our clients. To learn more about JetBrains, visit their <a href="https://www.jetbrains.com/" target="_blank">website</a>.</p></div> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/internal_user/1" typeof="schema:Person" property="schema:name" datatype="">ffW@Admin</span></span> <span property="schema:dateCreated" content="2015-10-16T13:46:01+00:00" class="field field--name-created field--type-created field--label-hidden">Fri, 10/16/2015 - 13:46</span> Fri, 16 Oct 2015 13:46:01 +0000 ffW@Admin 601 at https://ffwagency.com 3 Reasons That Discovery Is Important To Your Next Redesign Project https://ffwagency.com/learning/blog/3-reasons-discovery-important-your-next-redesign-project <span class="field field--name-title field--type-string field--label-hidden">3 Reasons That Discovery Is Important To Your Next Redesign Project</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2951" lang="" about="/internal_user/2951" typeof="schema:Person" property="schema:name" datatype="" class="username">kayla.eidenbrook</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 11/16/2022 - 20:25</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p dir="ltr">A redesign project can sometimes start quickly without a lot of information or planning, whether it is a leader in the organization saying, “I don’t like how the website looks”, or finishing a brand overhaul that your website is not yet reflecting. When the timeline is compressed and budgets are tight, we often see that the discovery phase is cut down to only requirements collecting. </p> <p dir="ltr">Without a discovery phase that targets the business goals of the organization, it is likely that the scope of the project will be unclear to many. In fact, some of the top reasons why redesigns fail are related to poor planning and vision typically set during a discovery. Some of the top reasons are:</p> <ul><li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Unclear objectives and focus</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Scope changes and misunderstood technical complexity</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Teams are not aligned and lack the necessary skills to manage</p> </li> </ul><p dir="ltr">With a tight timeline and stakeholders anxiously awaiting a new experience, a decision will sometimes be made to keep the same organization, navigation, homepage prioritization, links and base content for a quick refresh of the look and feel with new branding, color and images - or as I like to call it - putting lipstick on a pig. This can often lead to goals not being met, stakeholders feeling that their voice had not been heard during the process, and another redesign project on the horizon. </p> <p dir="ltr">When the discovery phase is prioritized in the process, a redesign can improve how audiences experience the website and the brand overall. This can lead to better stakeholder engagement, budgeting conversations, and provides you with an opportunity to plan for the future. </p> <h3 dir="ltr">What is Redesign Discovery? </h3> <p dir="ltr">This is the first step of a redesign. Arguably one of the most important steps. This step enables you to define your website vision, gather research and insights about the user experience and how you want users to interact with your brand, and for planning your roadmap to build and launch your website. This phase helps to set the tone for the entire project and gain stakeholder trust and engagement throughout the entire redesign process. </p> <h3 dir="ltr">Three Reasons Not To Cut Discovery: </h3> <p dir="ltr">When you redesign your website, even with just a few targeted enhancements, you are changing the way users are interacting with your content and how they are interacting with your brand. The discovery process helps you take the risk out of this process and avoid pitfalls when redesigning. Whether you are starting a project in-house or working with an agency, a redesign discovery will not only help you plan, but set you up for success in: </p> <ul><li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Securing Your Investment</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Engaging Stakeholders</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Future-proofing Your Roadmap</p> </li> </ul><h3 dir="ltr">Securing Your Investment</h3> <p dir="ltr">A discovery phase is focused around planning and setting your scope. Detailing out this process will reduce the risk of missed deadlines and exceeding budgets. It allows you to understand the full scope of the redesign and what it will take to show success.</p> <p dir="ltr">Ideally, a discovery should take place before setting a hard budget for the project, but oftentimes a budget is set before the project starts with very little wiggle room. A discovery will allow you to understand what can be accomplished in that budget, and where you may need additional budget to accomplish your goals. This is so important for leadership and stakeholder conversations so that you are able to help them understand what they can expect during the redesign process and where certain items may go above and beyond the planned scope and budget of the project. This helps to keep stakeholder expectations realistic, and prepares them to advocate when more investment may be needed. </p> <p dir="ltr">Many redesign projects also include third-party integrations or custom features that can lead to hidden costs. You can uncover these costs and the scope of the feature during a discovery phase to be sure that these are accounted for. This can really help leaders understand the customizations that may be needed, the long-term strategy for the website, and help get the focus on more than just how the homepage looks.</p> <h3 dir="ltr">Stakeholder Engagement</h3> <p dir="ltr">When communicating changes during a redesign, there are always stakeholders that feel a bit uncomfortable or feel challenged by new technologies, because you are introducing new processes that impact the way they are comfortable working. Stakeholders need to feel like they can trust you to meet their needs and that you are providing a positive brand experience to their audiences. </p> <p dir="ltr">Discovery can help build stakeholder confidence in the solution you are proposing. Research into their greatest needs helps build trust and provide them with information about their needs and goals. In this phase, stakeholders can be involved by providing their feedback, and how they would like to see the platform improved to meet their needs as well as their primary audience’s needs. </p> <p dir="ltr">While it is impossible to meet all stakeholder wants and needs with a redesign, a discovery can give you the information to make decisions around what can be prioritized, what may be set for a second phase of the project with additional budget, and what may need to have a different solution altogether. A discovery phase allows stakeholders to be heard, and helps project leads be able to set expectations and obtain the appropriate research against any needs and wants that could impact the scope of the project. </p> <h3 dir="ltr">Future-proofing The Platform Roadmap</h3> <p dir="ltr">The discovery phase helps to lay the groundwork to future-proof your technical architecture for an easier, faster and more flexible development experience. This phase can focus on auditing the current state of the site, understand business processes, and check for user and compliance issues. Having a full inventory of features, issues, and content needs helps you understand where there may be opportunities to keep your system flexible, agile, and determine where budget should be invested in the future. A well built platform can help get your content out to the right audience at the right time in their journey and the discovery phase will target those needs and help to build a platform focused on optimizations that will sustain your brand vision. </p> <p dir="ltr">When stakeholders are eager for a new website, it is hard to think about the future roadmap and where the site can go, but building this into the discovery process helps you limit the initial scope and have a roadmap for moving forward. It helps you anticipate trends and automate processes that can help save time and budget in the future and allows your organization to invest more in optimizations towards their primary goals without rebuilding the entire platform. </p> <p dir="ltr">Every project is unique, and some projects may need more discovery time than others. Oftentimes, I am able to pull research that can be repurposed, speak to experts that have studied the website audience, or have access to a very well-documented platform spec that has the necessary features for building out requirements. These can all help reduce the time and effort that goes into a discovery phase while still determining the scope and budget for a project. </p> <p dir="ltr">When looking at a discovery and where you may be able to save time, it’s important to be careful to not cut areas that can lead to abrupt changes in the middle of the project, or can impact the way that you talk about the return on investment expected from completing the project. If you don’t know where to start with a discovery, here are some recommended starting points that can help you start to think about your strategy and the areas you will see the most impact to your site structure and audience:</p> <p dir="ltr"><strong>Stakeholder Interviews</strong></p> <ul dir="ltr"><li>Identify and interview stakeholders about the website needs/goals/concerns/successes</li> <li>Find trends and build business goals based on feedback</li> <li>Collect qualitative/quantitative data that backs up opinions &amp; concerns about the site</li> </ul><p><strong>Analytics Analysis</strong></p> <ul dir="ltr"><li>Measure current performance of the site against KPIs</li> <li>Identify user behavior problems to solve with new user experiences</li> <li>Build a measurement plan and begin benchmarking against new goals</li> </ul><p><strong>Audience &amp; Personas</strong></p> <ul dir="ltr"><li>Conduct user interviews and moderated user tests</li> <li>Understand how users navigate the website, test labels and where content lives</li> <li>Journey mapping and content mapping</li> </ul><p><strong>Technical Planning</strong></p> <ul dir="ltr"><li>Conduct technical audits on the current site setup</li> <li>Identify third-party integrations, workflows, features and hosting improvements</li> <li>Migration &amp; redirect mapping</li> </ul><p>A well-documented discovery phase can go a long way in a redesign and can help you to be sure that you have outcomes, benchmarks, goals and most importantly your scope documented. In the long-run it will help you build trust with your stakeholders, leaders and lead to a successful project outcome. Approaching a redesign project? <a href="https://ffwagency.com/contact-us">Contact us</a> to learn more about how we can help your organization from discovery to launch. </p> <p><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Arial"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><img alt="Image of Mandee Englert" class="text-wrap align-left" data-entity-type="file" data-entity-uuid="2ef35327-c3bd-41ad-aead-8f2480a22921" height="154" id="" src="/sites/default/files/inline-images/mandee-englert1_1.jpg" title="" width="154" loading="lazy" />Mandee is a Solutions Consultant who has over 10 years of digital strategy experience including 6 years as a leader within the higher education industry. Her expertise expands across website analytics and insight gathering, user experience research, redesign roadmapping and content optimization to help clients meet their platform needs and goals.</span></span></span></span></span></span></p> </div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/162329" hreflang="en">amanda.englert</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/discovery" hreflang="en">Discovery</a></div> <div class="tags-list__item"><a href="/tags/redesign" hreflang="en">Redesign</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-11/pexels-fauxels-3183197.jpg?itok=0M-tooq9 1x, /sites/default/files/styles/re/public/2022-11/pexels-fauxels-3183197.jpg?itok=6vjRJ1gW 2x" media="screen and (min-width: 90em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-11/pexels-fauxels-3183197.jpg?itok=0M-tooq9 1x, /sites/default/files/styles/re/public/2022-11/pexels-fauxels-3183197.jpg?itok=6vjRJ1gW 2x" media="screen and (min-width: 64em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-11/pexels-fauxels-3183197.jpg?itok=0M-tooq9 1x, /sites/default/files/styles/re/public/2022-11/pexels-fauxels-3183197.jpg?itok=6vjRJ1gW 2x" media="screen and (min-width: 48em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2022-11/pexels-fauxels-3183197.jpg?itok=UBNszki6 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2022-11/pexels-fauxels-3183197.jpg?itok=VHKSm6zq 2x" media="(min-width: 0em)" type="image/jpeg"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-11/pexels-fauxels-3183197.jpg?itok=0M-tooq9" alt="Overhead view of people meeting" title="pexels-fauxels-3183197.jpg" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/941" hreflang="en">Learning - Feed Pages</a></div> </div> </div> <div class="field field--name-field-teaser-media field--type-entity-reference field--label-above"> <div class="field__label">Teaser image</div> <div class="field__item"> <img title="pexels-fauxels-3183197.jpg" alt="Overhead view of people meeting" src="/sites/default/files/2022-11/pexels-fauxels-3183197.jpg" width="6000" height="4004" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-teaser-title field--type-string field--label-above"> <div class="field__label">Teaser title</div> <div class="field__item">A well executed discovery makes for a more successful redesign. Here&#039;s why.</div> </div> Wed, 16 Nov 2022 20:25:26 +0000 kayla.eidenbrook 2862 at https://ffwagency.com https://ffwagency.com/learning/blog/3-reasons-discovery-important-your-next-redesign-project#comments NEWS: FFW Honored With 2022 Acquia Engage Award https://ffwagency.com/learning/blog/news-ffw-honored-2022-acquia-engage-award <span class="field field--name-title field--type-string field--label-hidden">NEWS: FFW Honored With 2022 Acquia Engage Award</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2956" lang="" about="/internal_user/2956" typeof="schema:Person" property="schema:name" datatype="" class="username">ryan.pirkle</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 10/14/2022 - 21:57</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p><span><span><span><strong><span><span>HOLMDEL NJ – </span></span></strong></span></span></span><span><span><span><span><span><span> Leading global digital agency, FFW, today announced it is a winner of a 2022 Acquia Engage Award. FFW won the Digital Scale award for its work with Hologic, Inc., an innovative medical technology company primarily focused on improving women's health, on their groundbreaking "Well Woman'' campaign. The campaign has promoted health screenings for early detection of breast, colon, and cervical cancers; osteoporosis; and other concerning health conditions affecting women.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The Acquia Engage Awards recognize the most outstanding digital experiences that organizations around the world are building with the Acquia Open Digital Experience Platform (DXP). This latest honor marks FFW's fifth Acquia Engage award.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This award recognizes the work of FFW and its client, Hologic, developing a microsite serving as the hub to where millions of users were driven from a national TV advertising campaign featuring Mary J. Blige.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>"Hologic needed a microsite to effectively support this campaign – able to handle the traffic of millions of people visiting the site, effectively communicate important info to a spectrum of audiences, and demonstrate world class branding – with the goal of spreading awareness and spurring engagement of this life-saving noble program," said Emily Becker, FFW Senior Strategic Account Manager.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress,” said Jenifer Snow, Senior Digital Strategy &amp; Design at Hologic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s competition attracted a record 120 entries. Each submission was presented to a panel of respected digital experts, who evaluated them on functionality, integration, performance, user experience, and other criteria. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage,” said Mike Sullivan, CEO of Acquia, adding this award “demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organizational performance.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>FFW is a proud, longtime partner with <a href="http://www.acquia.com?utm_source=Partner&amp;utm_medium=partner&amp;utm_campaign=ws_ww_partner_direct&amp;utm_id=7016g0000020sGYAAY&amp;utm_term={FFW}">Acquia</a>, and boasts the highest number of Acquia certified experts of any agency in the world. To learn more about our longtime partnership with Acquia, visit our <a href="http://www.ffwagency.com/acquia?utm_source=Partner&amp;utm_medium=partner&amp;utm_campaign=ws_ww_partner_direct&amp;utm_id=7016g0000020sGYAAY&amp;utm_term={FFW}">Acquia partner page</a>.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>About Acquia</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Open DXP enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. www.acquia.com</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>About FFW</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>FFW is a global team of 650+ inspired people collaborating across 17 time zones, together aligned in purpose to create powerful digital experiences for many of the world’s most notable brands such as Panasonic, Pfizer, Stanford, and Autodesk. We are the most Acquia certified agency in the world. Learn more about our world’s leading Acquia expertise at: </span></span></span></span></span></span><a href="http://www.ffwagency.com/acquia"><span><span><span><span><span><span><span><span>www.ffwagency.com/acquia</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p> </p> <h3>Click the image below to read the case study</h3> <a href="https://ffw.com/work/case-study/hologic"> <div data-embed-button="media_entity_embed" data-entity-embed-display="entity_reference:entity_reference_entity_view" data-entity-embed-display-settings="{&quot;view_mode&quot;:&quot;default&quot;}" data-entity-type="media" data-entity-uuid="07657ff1-cfd5-4e6f-9126-6e714661b28d" data-langcode="en" class="align-center embedded-entity"><article class="media media--type-image media--view-mode-default"><div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png" width="1500" height="700" alt="FFW Hologic 2022 Engage Award Banner" title="FFW Hologic 2022 Engage Award Banner" loading="lazy" typeof="foaf:Image" /></div> </article></div> </a> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p></div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/1" hreflang="en">ffW@Admin</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/acquia" hreflang="en">acquia</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-09/Hologic_0.png?itok=LyCNBQ-L 1x, /sites/default/files/styles/re/public/2022-09/Hologic_0.png?itok=EfGIe1tk 2x" media="screen and (min-width: 90em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-09/Hologic_0.png?itok=LyCNBQ-L 1x, /sites/default/files/styles/re/public/2022-09/Hologic_0.png?itok=EfGIe1tk 2x" media="screen and (min-width: 64em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-09/Hologic_0.png?itok=LyCNBQ-L 1x, /sites/default/files/styles/re/public/2022-09/Hologic_0.png?itok=EfGIe1tk 2x" media="screen and (min-width: 48em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2022-09/Hologic_0.png?itok=Ftqhljwf 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2022-09/Hologic_0.png?itok=3nNmuGyv 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-09/Hologic_0.png?itok=LyCNBQ-L" alt="Hologic homepage" title="Hologic.png" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/categories/development" hreflang="en">Development</a></div> <div class="field__item"><a href="/categories/digital-strategy" hreflang="en">Digital Strategy</a></div> </div> </div> <div class="clearfix text-formatted field field--name-teaser-description field--type-text-long field--label-above"> <div class="field__label">Teaser description</div> <div class="field__item"><p>Leading global digital agency, FFW, today announced it is a winner of a 2022 Acquia Engage Award. FFW won the Digital Scale award for its work with Hologic, Inc. on their national ad campaign supported "Well Woman" campaign. </p></div> </div> Fri, 14 Oct 2022 21:57:26 +0000 ryan.pirkle 2860 at https://ffwagency.com https://ffwagency.com/learning/blog/news-ffw-honored-2022-acquia-engage-award#comments FFW Honored With 2022 Acquia Engage Award https://ffwagency.com/learning/blog/ffw-honored-2022-acquia-engage-award <span class="field field--name-title field--type-string field--label-hidden">FFW Honored With 2022 Acquia Engage Award</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2956" lang="" about="/internal_user/2956" typeof="schema:Person" property="schema:name" datatype="" class="username">ryan.pirkle</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 10/14/2022 - 21:57</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p><span><span><span><strong><span><span>HOLMDEL NJ – </span></span></strong></span></span></span><span><span><span><span><span><span> Leading global digital agency, FFW, today announced it is a winner of a 2022 Acquia Engage Award. FFW won the Digital Scale award for its work with Hologic, Inc., an innovative medical technology company primarily focused on improving women's health, on their groundbreaking "Well Woman'' campaign. The campaign has promoted health screenings for early detection of breast, colon, and cervical cancers; osteoporosis; and other concerning health conditions affecting women.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The Acquia Engage Awards recognize the most outstanding digital experiences that organizations around the world are building with the Acquia Open Digital Experience Platform (DXP). This latest honor marks FFW's fifth Acquia Engage award.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This award recognizes the work of FFW and its client, Hologic, developing a microsite serving as the hub to where millions of users were driven from a national TV advertising campaign featuring Mary J. Blige.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>"Hologic needed a microsite to effectively support this campaign – able to handle the traffic of millions of people visiting the site, effectively communicate important info to a spectrum of audiences, and demonstrate world class branding – with the goal of spreading awareness and spurring engagement of this life-saving noble program," said Emily Becker, FFW Senior Strategic Account Manager.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress,” said Jenifer Snow, Senior Digital Strategy &amp; Design at Hologic.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>This year’s competition attracted a record 120 entries. Each submission was presented to a panel of respected digital experts, who evaluated them on functionality, integration, performance, user experience, and other criteria. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage,” said Mike Sullivan, CEO of Acquia, adding this award “demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organizational performance.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>FFW is a proud, longtime partner with Acquia, and boasts the highest number of Acquia certified experts of any agency in the world.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>About Acquia</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Open DXP enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. </span></span></span></span></span></span></p> <p> </p> <p><span><span><span><strong><span><span>About FFW</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>FFW is a global team of 650+ inspired people collaborating across 17 time zones, together aligned in purpose to create powerful digital experiences for many of the world’s most notable brands such as Panasonic, Pfizer, Stanford, and Autodesk. We are the most Acquia certified agency in the world. Learn more about our world’s leading Acquia expertise at: </span></span></span></span></span></span><a href="http://www.ffwagency.com/acquia"><span><span><span><span><span><span><span><span>www.ffwagency.com/acquia</span></span></span></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p></div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/1" hreflang="en">ffW@Admin</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/acquia" hreflang="en">acquia</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=RbNYhEX_ 1x, /sites/default/files/styles/re/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=E8pyn0Zc 2x" media="screen and (min-width: 90em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=RbNYhEX_ 1x, /sites/default/files/styles/re/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=E8pyn0Zc 2x" media="screen and (min-width: 64em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=RbNYhEX_ 1x, /sites/default/files/styles/re/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=E8pyn0Zc 2x" media="screen and (min-width: 48em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=ZOqwhwts 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=J3rk0WKb 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/FFW%20Hologic%202022%20Engage%20Award%20Banner.png?itok=RbNYhEX_" alt="FFW Hologic 2022 Engage Award Banner" title="FFW Hologic 2022 Engage Award Banner" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/categories/development" hreflang="en">Development</a></div> <div class="field__item"><a href="/categories/digital-strategy" hreflang="en">Digital Strategy</a></div> </div> </div> <div class="clearfix text-formatted field field--name-teaser-description field--type-text-long field--label-above"> <div class="field__label">Teaser description</div> <div class="field__item"><p>Leading global digital agency, FFW, today announced it is a winner of a 2022 Acquia Engage Award. FFW won the Digital Scale award for its work with Hologic, Inc. on their national ad campaign supported "Well Woman" campaign. </p></div> </div> Fri, 14 Oct 2022 21:57:26 +0000 ryan.pirkle 2859 at https://ffwagency.com https://ffwagency.com/learning/blog/ffw-honored-2022-acquia-engage-award#comments How a multi-site approach can help you save, scale, and build loyalty https://ffwagency.com/learning/blog/how-multi-site-approach-can-help-you-save-scale-and-build-loyalty <span class="field field--name-title field--type-string field--label-hidden">How a multi-site approach can help you save, scale, and build loyalty</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2951" lang="" about="/internal_user/2951" typeof="schema:Person" property="schema:name" datatype="" class="username">kayla.eidenbrook</a></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 10/14/2022 - 15:55</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p dir="ltr">How can an organization support thousands of websites with a small team, improve brand loyalty, and reduce inefficiencies and resource costs? Utilizing a multi-site approach (using one code base for multiple websites) makes this seemingly impossible feat a reality.&nbsp;</p> <p dir="ltr"><strong>There are some important considerations regarding this approach, like:</strong></p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">The impact brand consistency has on loyalty – and how multi-site improves brand consistency when working with many different sites</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Why establishing the right partnerships is necessary to multi site success</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Key factors for a successful multi-site</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Ways to optimize a multi-site platform for the biggest “wow” to the ideal audience</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">How to get buy-in for a multi-site platform from internal decision makers</p> </li> </ul> <p dir="ltr">This article provides expert insights on those topics, based on the greatest hits from a webinar with our partners at Acquia and Princeton University’s Office of Information Technology.</p> <p dir="ltr">For a deeper dive into this topic, be sure to check out this on-demand webinar, “Taking Multi-site Management at Scale to the Next Level”, presented by Kara Hall (Senior Product Marketing Manager, Acquia), Jill Moraca (Senior Director, Web Development Services Software and Application Services, Princeton University Office of Information Technology), and FFW Solution Consultant, Mandee Englert.</p> <p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/AmMZYgQQQ5c" title="YouTube video player" width="560"></iframe></p> <h3 dir="ltr">Consistency Greatly Impacts Brand Loyalty. Multi Site Makes Consistency Easier.</h3> <p dir="ltr">A single user will interact with your brand in multiple ways, and depending on the size of your platform, they’ll likely interact with multiple websites and subdomains. Sometimes these platforms are disconnected from one another, leading to an inconsistent experience for users interested in the brand. How can a user really build loyalty toward a brand when every experience and marketing channel looks totally different? They won’t really be able to understand the brand or what excites them about it if the experience is disjointed.</p> <p dir="ltr">Organizations that have several subdomains, like many universities and multi-brand enterprises, will often deal with problems around brand consistency. A single university brand may have hundreds if not thousands of sites within the university umbrella. So wrapping each experience in that single branding and keeping consistent workflows can be a huge challenge.</p> <p dir="ltr"><strong>Getting multi-site management right is not very easy. It requires:</strong></p> <ul> <li aria-level="2" dir="ltr"> <p dir="ltr" role="presentation">Forming the right partnerships with technology partners</p> </li> <li aria-level="2" dir="ltr"> <p dir="ltr" role="presentation">Understanding those marketer and content owner goals</p> </li> <li aria-level="2" dir="ltr"> <p dir="ltr" role="presentation">Improving disjointed experiences</p> </li> <li aria-level="2" dir="ltr"> <p dir="ltr" role="presentation">Collecting the right data for marketers</p> </li> <li aria-level="2" dir="ltr"> <p dir="ltr" role="presentation">Being able to act quickly in critical moments in time</p> </li> </ul> <h3 dir="ltr">Establishing the Right Partnerships is a Crucial Step</h3> <p dir="ltr">Building a solid partnership with content owners is integral for creating uniform brand experiences. You need to find out who that content person is and understand their goals. Partnering with the team who really owns the brand will help lead to content governance and determine exactly what your content and platform owners are going to need. Sometimes even a simple change can make a world of difference for building consistent experiences – like a header and footer that’s consistent across every website.</p> <h3 dir="ltr">Benefits of a Multi-site Approach</h3> <p dir="ltr">Multi-site allows for consistent content creation, data integration, and sharing – with the ability to spin up new brand-compliant content very quickly and seamlessly. It is basically one code base, and in that code base, there’s editable and untouchable branding elements. This allows for a sweet spot of enough flexibility for the layout and theme, balanced with the rigidness of brand consistency.</p> <p dir="ltr">Multi-site allows consistent data integration across many sites. For example, with universities, there’s a need to pull in data about classes and courses and their titles, descriptions, and structures. The universities want that data coming from an authoritative source to avoid editors entering outdated course information, misspelling things, or adding their own descriptions. That base is already there anytime it’s necessary to create a new site, so there’s no need to build it in.&nbsp;</p> <p dir="ltr">Consistent content sharing reduces duplicative entry of news and events. With multi-site, you’re able to enter content in one site and share it collectively among other related sites. Enter it once, then publish it everywhere.</p> <p dir="ltr">According to Princeton University’s Office of Information Technology, a multi-site approach using <a href="https://www.acquia.com/products/drupal-cloud/site-factory">Acquia Site Factory</a> is supporting the team in development and supporting the university as a whole.</p> <p dir="ltr"><strong>Some benefits of using multi-site through Acquia Site Factory:</strong></p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">One code base used by nearly 1000 websites</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Allows for lean development team to support many websites</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Manageable deployments</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Can consolidate multiple Drupal 7 codebases into Drupal 9 code base</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Develop new features and roll them out to all websites</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Content editors/marketers have the same editing experience for different websites&nbsp;</p> </li> </ul> <h3 dir="ltr">Optimizing your Multi-site Platform</h3> <p dir="ltr">The fun really starts once you’ve established your multi-site code base and are seamlessly outputting consistently branded content. Now you can continue to scale by adding layers of data and personalization.&nbsp;</p> <p dir="ltr">The first step is putting together your platform roadmap. At FFW, we summarize this with “Own, Operate, Optimize”.</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><strong>Own:</strong> Every company should be in control of their digital platform. Using a cloud based solution like Acquia Site Factory makes this possible.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><strong>Operate: </strong>Which platform features and functionality you can leverage that will empower you to operate at scale.</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><strong>Optimize:</strong> Multi-site platforms are living, breathing products. Building a strong roadmap ensures that you’re constantly optimizing as you’re learning more about your users over time.</p> </li> </ul> <p dir="ltr">Creating a roadmap for optimizing your site can look like monthly product meetings to continuously improve it and examine if it’s operating the way marketers and content editors need it to. What new features do people want? What bugs are people complaining about the most? Reviewing these questions, prioritizing and working on them, and then rolling them out on a monthly basis is a way to ensure your site is being optimized consistently.</p> <p dir="ltr">Personalizing audience experiences is where it really gets interesting for marketers. Connecting data from multiple sources to understand the full journey of any user segment drives repeat engagement and loyalty for the brand.&nbsp;</p> <h3 dir="ltr">How to Get Buy-in from Decision Makers</h3> <p dir="ltr">When beginning the conversation with decision makers about a multi-site approach,&nbsp; the potential cost savings is a great place to start. Having a single code base for many sites can help dramatically cut costs in multiple ways:</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Can roll out new sites quickly and painlessly: The ability to roll out many websites quickly with a consistent brand and infrastructure can save money and resourcing. A small team can support many sites. Marketers and content editors are able to learn just one single platform. And new employees need to learn just one platform to edit different sites.&nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Reduced hosting costs: Hosting hundreds or thousands of websites individually can get very expensive.&nbsp;</p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation">Consolidated support: Support teams can work with all sites because they have a consistent set of features and the knowledge of things that can go wrong. They don’t have to troubleshoot many different issues. If something is wrong on one site it’s likely wrong on 900 other sites. They can easily fix it and roll out fixes to other sites.&nbsp;</p> </li> </ul> <h3 dir="ltr">Dealing with hundreds or thousands of websites? Let’s talk.</h3> <p dir="ltr">Multi-site is our bread and butter; scaling and optimizing a multi-site platform even more so. We’ve helped some of the world’s top brands navigate how to consolidate disparate sites to create homogenous experiences, and ultimately build stronger brand loyalty. <a href="https://ffw.com/contact">Contact us</a> to start the conversation on how we can help turn your digital dreams into a reality.&nbsp;</p> <p dir="ltr">&nbsp;</p> <h2 style="line-height: 1.38;"><a href="www.ffwagency.com/acquia "><span style="font-size:11pt; font-variant:normal; white-space:pre-wrap"><span style="font-family:Poppins,sans-serif"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Learn more about our partnership with Acquia.</span></span></span></span></span></span></a></h2> </div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/2951" hreflang="en">kayla.eidenbrook</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/multi-site" hreflang="en">Multi-Site</a></div> <div class="tags-list__item"><a href="/tags/university" hreflang="en">University</a></div> <div class="tags-list__item"><a href="/tags/acquia" hreflang="en">acquia</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=_fUqLM-z 1x, /sites/default/files/styles/re/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=sT5GARDE 2x" media="screen and (min-width: 90em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=_fUqLM-z 1x, /sites/default/files/styles/re/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=sT5GARDE 2x" media="screen and (min-width: 64em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=_fUqLM-z 1x, /sites/default/files/styles/re/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=sT5GARDE 2x" media="screen and (min-width: 48em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=X0ldAtqm 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=k41X8GJF 2x" media="(min-width: 0em)" type="image/jpeg"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-10/pexels-yan-krukov-9072216.jpg?itok=_fUqLM-z" alt="A row of computer monitors across from chairs" title="pexels-yan-krukov-9072216.jpg" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/941" hreflang="en">Learning - Feed Pages</a></div> </div> </div> <div class="field field--name-field-teaser-media field--type-entity-reference field--label-above"> <div class="field__label">Teaser image</div> <div class="field__item"> <img title="pexels-yan-krukov-9072216.jpg" alt="A row of computer monitors across from chairs" src="/sites/default/files/2022-10/pexels-yan-krukov-9072216.jpg" width="6000" height="4000" loading="lazy" typeof="foaf:Image" /> </div> </div> <div class="field field--name-field-teaser-title field--type-string field--label-above"> <div class="field__label">Teaser title</div> <div class="field__item">Improve brand loyalty while reducing inefficiencies and resource costs</div> </div> Fri, 14 Oct 2022 15:55:55 +0000 kayla.eidenbrook 2858 at https://ffwagency.com https://ffwagency.com/learning/blog/how-multi-site-approach-can-help-you-save-scale-and-build-loyalty#comments Hologic https://ffwagency.com/node/2855 <span class="field field--name-title field--type-string field--label-hidden">Hologic</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2951" lang="" about="/internal_user/2951" typeof="schema:Person" property="schema:name" datatype="" class="username">kayla.eidenbrook</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 09/26/2022 - 21:40</span> <div class="clearfix text-formatted field field--name-description field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span>The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress. I can't think of a stronger endorsement.</span></span></span></span></span></p></div> <div class="field field--name-person field--type-string field--label-hidden field__item">Jenifer Snow</div> <div class="field field--name-position field--type-string field--label-hidden field__item">Senior Digital Strategy &amp; Design</div> <div class="field field--name-logo field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/2022-09/Hologic_logo.svg.png" width="1280" height="232" alt="Hologic logo" loading="lazy" typeof="foaf:Image" /> </div> </article> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Type</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/1381" hreflang="en">Client</a></div> </div> </div> Mon, 26 Sep 2022 21:40:07 +0000 kayla.eidenbrook 2855 at https://ffwagency.com Deep Instinct https://ffwagency.com/node/2853 <span class="field field--name-title field--type-string field--label-hidden">Deep Instinct </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2951" lang="" about="/internal_user/2951" typeof="schema:Person" property="schema:name" datatype="" class="username">kayla.eidenbrook</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 08/17/2022 - 15:19</span> <div class="clearfix text-formatted field field--name-description field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span><span>Our new site went above and beyond expectations. Load times are much faster, content is easier to manage, and we have more flexibility in adding features that benefit our team. All while keeping our IT and Security teams happy.</span></span></span></span></span></span></p></div> <div class="field field--name-person field--type-string field--label-hidden field__item">Bryant Pulecio</div> <div class="field field--name-position field--type-string field--label-hidden field__item">Director, Web &amp; Digital Strategy</div> <div class="field field--name-logo field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-default"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img src="/sites/default/files/2022-08/0x0.png" width="400" height="400" alt="Deep Instinct logo" loading="lazy" typeof="foaf:Image" /> </div> </article> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Type</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/1381" hreflang="en">Client</a></div> </div> </div> Wed, 17 Aug 2022 15:19:35 +0000 kayla.eidenbrook 2853 at https://ffwagency.com Lessons Learned (and Taught) at eduWeb Summit 2022 https://ffwagency.com/learning/blog/lessons-learned-and-taught-eduweb-summit-2022 <span class="field field--name-title field--type-string field--label-hidden">Lessons Learned (and Taught) at eduWeb Summit 2022</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/162322" lang="" about="/internal_user/162322" typeof="schema:Person" property="schema:name" datatype="" class="username">kara.wheeler</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 08/16/2022 - 13:30</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p>Ah, the college experience.</p> <p>The late nights studying, the lifelong friends made, the 2 x 3 foot dorm rooms, all of the meals in the cafeteria, the digital endeavors your institution undertakes and the necessary alignment it requires across internal teams to create an all-encompassing DXP that enables usability, ease of management, and governance and accessibility accuracies.&nbsp;</p> <p>Wait, what?</p> <p>It’s true, an institution’s digital capabilities and technological presence now inevitably play a role in the “college experience.”</p> <p>The <a href="https://www.eduwebsummit.com/">eduWeb Summit</a> is a 3-day event committed to this intersection of higher education and technology, and we are proud to have sponsored and attended it!</p> <h3>We Collaborated</h3> <p>In its 17th year, the eduWeb Summit gathers higher education professionals and industry partners who are passionate about advancing their marketing, communications, and digital work. It incorporates the value of collaboration in the context of problem-solving by hosting events like extensive workshops, webinars, and master classes.</p> <p>And whether we sparked up a random conversation in line for a morning muffin or networked with attendees at our booth, connecting with people in real life always reinvigorates us.</p> <h3>We Taught</h3> <p>A high-point of the summit was the keynote presentation by two of our lead Digital Strategists, Mandee Englert and Chaney Kourouniotis. Both held previous leadership roles at two higher education institutions: Penn State and Stanford, respectively. With extensive backgrounds and a firsthand understanding of the needs in higher ed, Mandee and Chaney provide relevant and useful perspectives that always assists our continued work with higher education institutions.</p> <p>Their presentation was titled “From Campus to Consulting: Lessons from the Journey to the Dark Side.” Having sat on both sides of the client/agency relationship, they shared their relevant insight and discussed crucial tips when undertaking a digital project, like how to align internal stakeholders and build a strong case for digital investment, the importance of turning your digital strategy into a valuable practice, as well as the realities of Google Analytics 4.</p> <figure class="caption caption-img"><span><img alt="eduWeb attendees listening to Chaney and Mandee's presentation" src="/sites/default/files/inline-images/Chaney%20Mandee%20eduWeb22%20keynote%20WIDE.JPG" /><span title="Click and drag to resize">​</span></span> <figcaption data-placeholder="Enter caption here">eduWeb attendees listening to Mandee and Chaney's keynote presentation</figcaption> </figure> <h3>We Learned</h3> <p>eduWeb was an incredible experience. It offered us a space to really hear what is going on at each university, what projects they’re working on, and which specific digital pain points they might have.&nbsp;</p> <p>The range of schools at the summit was astounding; from the Stanfords to the Community Colleges, no type of school was left unrepresented. On top of this, the continuous open-forums enabled all schools to start on a level-playing field and have a chance to discuss the needs specific to their institution. In the end, it supported the greater good of higher education everywhere, a vision which we at FFW share.</p> <p>Derry Backenkeller, our Director of Business Development and eduWeb attendee maintains it’s vital to “keep the conversation going – extending a hand, digging into specific pain points these institutions are having.” After events like eduWeb, we’re always eager to adjust our perspective using what we heard and learned to hit the ground running.</p> <h3>We'll Move Forward with You</h3> <p>We understand that the sustainment of success at higher ed institutions is becoming increasingly co-dependent on digital, and we’re here to mitigate any inevitable frustrations and stress that comes from undertaking a digital project. Check out our some of our other insights into how leveraging digital can empower higher education institution’s impact:</p> <ul> <li><a href="https://ffwagency.com/learning/blog/graduating-openscholar">Graduating from OpenScholar</a></li> <li><a href="https://ffwagency.com/learning/blog/how-build-university-website-actually-works">How to Build a University Website that Actually Works</a></li> </ul> <p>Whether you need to migrate to a platform that better suits your needs, ensure your site’s compliance with privacy and security standards, or build a new site from the ground up that completely caters to you, we have the expertise to minimize headaches and deliver a solution providing immediate improved capabilities and impact, and optimized for long-term success.</p> <p>Trying to improve your “college experience?” You can always <a href="https://ffwagency.com/contact-us?utm_source=FFW+Agency&amp;utm_campaign=87d87463e6-EMAIL_CAMPAIGN_2022_07_14_09_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_f23beb10fb-87d87463e6-">drop us a line</a> to discuss your unique needs with our digital experts, or <a href="https://wow.ffwagency.com/he-landing-page/?utm_source=FFW+Agency&amp;utm_campaign=87d87463e6-EMAIL_CAMPAIGN_2022_07_14_09_19_COPY_01&amp;utm_medium=email&amp;utm_term=0_f23beb10fb-87d87463e6-">click here</a> to see a number of resources on our work scaling digital at higher ed institutions.</p> </div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/162322" hreflang="en">kara.wheeler</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/higher-education" hreflang="en">Higher Education</a></div> <div class="tags-list__item"><a href="/tags/event" hreflang="en">Event</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-08/pexels-pixabay-207691.jpg?itok=o0z2Od9i 1x, /sites/default/files/styles/re/public/2022-08/pexels-pixabay-207691.jpg?itok=u0qV99Tx 2x" media="screen and (min-width: 90em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-08/pexels-pixabay-207691.jpg?itok=o0z2Od9i 1x, /sites/default/files/styles/re/public/2022-08/pexels-pixabay-207691.jpg?itok=u0qV99Tx 2x" media="screen and (min-width: 64em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-08/pexels-pixabay-207691.jpg?itok=o0z2Od9i 1x, /sites/default/files/styles/re/public/2022-08/pexels-pixabay-207691.jpg?itok=u0qV99Tx 2x" media="screen and (min-width: 48em)" type="image/jpeg"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2022-08/pexels-pixabay-207691.jpg?itok=Ch8pAF3D 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2022-08/pexels-pixabay-207691.jpg?itok=-xPA9tJr 2x" media="(min-width: 0em)" type="image/jpeg"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2022-08/pexels-pixabay-207691.jpg?itok=o0z2Od9i" alt="Empty seats in a lecture hall" title="EduWeb header image" typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/941" hreflang="en">Learning - Feed Pages</a></div> </div> </div> Tue, 16 Aug 2022 13:30:17 +0000 kara.wheeler 2852 at https://ffwagency.com https://ffwagency.com/learning/blog/lessons-learned-and-taught-eduweb-summit-2022#comments Why Accessibility Is Good For Business https://ffwagency.com/why-accessibility-good-business <span class="field field--name-title field--type-string field--label-hidden">Why Accessibility Is Good For Business</span> <div class="field field--name-field-paragraphs field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="html-block "> <div class="container"> <div class="html-block__inner inner-content inner-content--Small"> <div class="html-block__description clearfix list-in-article link-inline-style"><h3>Did you know 26% of adults in the United States identify as disabled?</h3> <p>Building an accessible website isn't just about avoiding lawsuits or doing the right thing, it's about reaching all of your potential customers. Accessibility Expert Donna Bungard explains how to build an accessible website that can increase your customer base, better serve experiences to your audiences, ensure legal compliance, and increase the impact of your digital efforts.</p> <p>&nbsp;</p> <p class="align-center"><span><a href="https://youtu.be/diq0eiVagNM"><img alt="accessibility video thumb" src="/sites/default/files/inline-images/Screen%20Shot%202022-02-02%20at%2010.59.03%20AM.png" /></a><span title="Click and drag to resize">​</span></span></p> </div> </div> </div> </div> </div> <div class="field__item"> <div class="section-title"> <div class="container"> <div class="section-title__inner"> <h2 class="section-title__title"> How to Build an Accessible Website </h2> </div> </div> </div> </div> <div class="field__item"> <div class="card-block card-block--basic"> <div class="container"> <div class="card-block-items"> <div class="card-basic"> <div class="card-basic__title">What &quot;Disabled&quot; Means to Your Organization</div> <div class="card-basic__description link-inline-style"><p>Disabilities aren't just visual or auditory; mobility and cognitive impairments are more common than you might think.</p> <p>&nbsp;</p> <p class="text-align-center"><a href="https://ffwagency.com/learning/blog/flip-narrative-accessibility">LEARN MORE</a></p> </div> </div> <div class="card-basic"> <div class="card-basic__title">Why Optimizing Accessibility Makes &quot;Cents&quot;</div> <div class="card-basic__description link-inline-style"><p>The global disabled community has an annual income of $8 trillion. Including them among your users just makes sense.</p> <p>&nbsp;</p> <p class="text-align-center"><a href="https://ffwagency.com/learning/blog/why-it-makes-sense-and-cents-incorporate-accessibility-best-practices">LEARN MORE</a></p> </div> </div> <div class="card-basic"> <div class="card-basic__title">Building Accessibility into Your Organization</div> <div class="card-basic__description link-inline-style"><p>If 25%+ of users cannot use your website, it's not done. Learn how to build accessibility into every step of your website build.</p> <p>&nbsp;</p> <p class="text-align-center"><a href="https://ffwagency.com/learning/blog/accessibility-action">LEARN MORE</a></p> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="statement statement--has-link"> <div class="statement__container container"> <h2 class="statement__title">Let's connect about ensuring your ability to serve optimized experiences for ALL audiences</h2> <div class="statement__link"> <a href="/contact-us" class="cta-link">Let&#039;s Connect</a> </div> </div> </div> </div> <div class="field__item"> <div class="card-block card-block--horizontal-list "> <div class="container"> <h2 class="block-title">Other Accessibility Insights</h2> <div class="card-block-items card-block-items--card-information "> <div class="card-default "> <div class="card-default__wrap"> <div class="card-default__inner"> <div class="card-default__content"> <p class="card-default__tags"> </p> <h2 class="card-default__title">Making accessibility a priority</h2> <div class="card-default__link"> <a href="/insights/blog/three-ways-bake-accessibility-your-website" class="link-arrow link-arrow--overlay">Read more</a> </div> </div> <div class="card-basic__image"> <picture> <source srcset="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-08/three_ways_accessibility_teaser-01.png?itok=JO-34DEy 1x, /sites/default/files/styles/ffw_scale_vertical_590_2x/public/2019-08/three_ways_accessibility_teaser-01.png?itok=wK8mtRvG 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-08/three_ways_accessibility_teaser-01.png?itok=JO-34DEy" alt="Laptop screen surrounded by accessibility icons" title="Laptop screen surrounded by accessibility icons" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-default "> <div class="card-default__wrap"> <div class="card-default__inner"> <div class="card-default__content"> <p class="card-default__tags"> </p> <h2 class="card-default__title">This Global Accessibility Awareness Day, learn how accessibility and inclusion can change your organization.</h2> <div class="card-default__link"> <a href="/insights/blog/global-accessibility-awareness-day-compliance-inclusion" class="link-arrow link-arrow--overlay">Read more</a> </div> </div> <div class="card-basic__image"> <picture> <source srcset="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-05/gaad_blog_teaser.png?itok=wT0t2Guh 1x, /sites/default/files/styles/ffw_scale_vertical_590_2x/public/2019-05/gaad_blog_teaser.png?itok=bkJXZ3ON 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-05/gaad_blog_teaser.png?itok=wT0t2Guh" alt="Image of accessibility icons on a blue screen" title="Image of accessibility icons on a blue screen" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> <div class="card-default "> <div class="card-default__wrap"> <div class="card-default__inner"> <div class="card-default__content"> <p class="card-default__tags"> </p> <h2 class="card-default__title"><span class="field field--name-title field--type-string field--label-hidden">Join Us for a Digital Accessibility Training</span> </h2> <div class="card-default__link"> <a href="/insights/blog/join-us-digital-accessibility-training" class="link-arrow link-arrow--overlay">Read more</a> </div> </div> <div class="card-basic__image"> <picture> <source srcset="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-04/accessibility_audit_training_bump_teaser.png?itok=eGFeRGyC 1x, /sites/default/files/styles/ffw_scale_vertical_590_2x/public/2019-04/accessibility_audit_training_bump_teaser.png?itok=qxnYhCLC 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/ffw_scale_vertical_590/public/2019-04/accessibility_audit_training_bump_teaser.png?itok=eGFeRGyC" alt="Teaser of Digital Accessibility Training blog" title="Digital Accessibility Training blog teaser" typeof="foaf:Image" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2956" lang="" about="/internal_user/2956" typeof="schema:Person" property="schema:name" datatype="" class="username">ryan.pirkle</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 02/02/2022 - 17:47</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Teaser description</div> <div class="field__item"><p>How to build an accessible website that better serves experiences to your audiences, and increases business impact.</p></div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/categories/development" hreflang="en">Development</a></div> <div class="field__item"><a href="/categories/digital-strategy" hreflang="en">Digital Strategy</a></div> </div> </div> <div class="field field--name-field-exclude-search field--type-search-api-exclude-entity field--label-above"> <div class="field__label">Exclude from search</div> <div class="field__item">No</div> </div> <div class="field field--name-header-overlap field--type-boolean field--label-above"> <div class="field__label">Header Overlap</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-teaser-title field--type-string field--label-above"> <div class="field__label">Teaser title</div> <div class="field__item">Why Accessibility Is Good For Business</div> </div> Wed, 02 Feb 2022 17:47:54 +0000 ryan.pirkle 2817 at https://ffwagency.com FFW Announces Partnership with Digital Asset Management Provider, MediaValet https://ffwagency.com/learning/blog/ffw-announces-partnership-digital-asset-management-provider-mediavalet <span class="field field--name-title field--type-string field--label-hidden">FFW Announces Partnership with Digital Asset Management Provider, MediaValet</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/internal_user/2956" lang="" about="/internal_user/2956" typeof="schema:Person" property="schema:name" datatype="" class="username">ryan.pirkle</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 11/11/2021 - 17:47</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-above"> <div class="field__label">Body</div> <div class="field__item"><p><span><span><span><span><span><span>Award-Winning global digital experience agency, FFW, announces a new partnership with MediaValet, a leading provider of enterprise digital asset management (DAM) and creative operations software.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>FFW empowers many of the world’s leading organizations, like Pfizer, Stanford, and Panasonic to effectively scale their Digital Experience Platforms (DXP), unlocking new capabilities, streamlining control, and achieving vastly increased and sustainable business impact.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Our core belief at FFW is achieving digital scale requires more than just adopting powerful tools and technology, it requires building a practice on how these tools and systems are used and empowering our clients’ entire teams to fully understand how to use them,” said FFW Senior Director of Partnerships, Ricardo Osuna. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>According to Gartner, 60% of organizations who attempt to achieve digital scalability fail</span></span></span></span></span></span><span><span><span><span><span><span>. Neglecting to build a strong digital experience practice is often a major reason why.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Where many other DAM providers’ pricing structure is based on a per-user basis, MediaValet’s uncapped user pricing structure is optimized for driving wide adoption and increased collaboration within an organization. MediaValet’s DAM solution features an easy-to-use API and fosters quick integrations with other systems, rendering it a popular choice for composable system architecture.</span></span></span></span></span></span></p> <blockquote> <h4><span><span><span><span><span><span>“Scale is impossible without all content and assets composing customer experiences controlled and streamlined for cross-org accessibility. MediaValet’s system for organizing and governing digital assets that scales with an organization as it grows is completely aligned with our approach to helping our clients achieve digital scale."</span></span></span></span></span></span></h4> </blockquote> <p><br /><span><span><span><span><span><span>“As experts in integrated strategies and developing digital solutions that scale, FFW aligns perfectly with our goal to enable organizations to grow without limits,” said MediaValet</span></span></span></span></span></span><span><span><span><span><span><span><span> Head of Strategic Partnerships, Fraser Charles. “We’re delighted to be partnering with FFW to incorporate digital asset management into customers’ Digital Experience Platforms to better support internal processes, streamline asset creation and fast-track asset distribution at scale.”</span></span></span></span></span></span></span></p> <p> </p> <h4 class="text-align-center"><span><span><span><span><span><span><span>To learn more about how FFW leverages MediaValet's cloud-based DAM solution, visit: <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0874ca8-7293-4e3b-832b-14b65d898254" href="/mediavalet">www.ffwagency.com/mediavalet</a></span></span></span></span></span></span></span></h4> </div> </div> <div class="field field--name-field-author field--type-entity-reference field--label-above"> <div class="field__label">Author</div> <div class="field__item"><a href="/internal_user/2956" hreflang="en">ryan.pirkle</a></div> </div> <div class="field field--name-field-drupal-planet field--type-list-integer field--label-above"> <div class="field__label">Drupal Planet</div> <div class="field__item">No</div> </div> <section class="field field--name-field-comment field--type-comment field--label-above comment-wrapper"> </section> <div class="tags-list tags-list--inline"> <div class="tags-list__label">Topics:</div> <div class="tags-list__items"> <div class="tags-list__item"><a href="/tags/press-release" hreflang="en">press release</a></div> </div> </div> <div class="field field--name-field-media field--type-entity-reference field--label-above"> <div class="field__label">Media</div> <div class="field__item"> <picture> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=tPdyH9az 1x, /sites/default/files/styles/re/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=r6nHYIXJ 2x" media="screen and (min-width: 90em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=tPdyH9az 1x, /sites/default/files/styles/re/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=r6nHYIXJ 2x" media="screen and (min-width: 64em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=tPdyH9az 1x, /sites/default/files/styles/re/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=r6nHYIXJ 2x" media="screen and (min-width: 48em)" type="image/png"/> <source srcset="/sites/default/files/styles/reffw_scale_horizontal_640/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=LbBX1xHS 1x, /sites/default/files/styles/reffw_scale_horizontal_640_2x/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=7Ew-qiHy 2x" media="(min-width: 0em)" type="image/png"/> <img src="/sites/default/files/styles/reffw_scale_horizontal_1280/public/2021-11/MediaValet%2BFFW%20partner%20%20banner.png?itok=tPdyH9az" alt="MediaValet+FFW partner banner." title="MediaValet+FFW partner banner." typeof="foaf:Image" /> </picture> </div> </div> <div class="field field--name-field-categories field--type-entity-reference field--label-above"> <div class="field__label">Categories</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/946" hreflang="en">About FFW</a></div> </div> </div> <div class="clearfix text-formatted field field--name-teaser-description field--type-text-long field--label-above"> <div class="field__label">Teaser description</div> <div class="field__item"><p>MediaValet’s system for organizing and governing digital assets that scales with an organization as it grows is completely aligned with our approach to helping our clients achieve digital scale.</p></div> </div> Thu, 11 Nov 2021 17:47:54 +0000 ryan.pirkle 2790 at https://ffwagency.com https://ffwagency.com/learning/blog/ffw-announces-partnership-digital-asset-management-provider-mediavalet#comments