In order to produce quality content that is relevant to a specific type of customer, you first need to truly understand their interests and needs. In a personalization strategy, we examine this by mapping out the steps that similar types of customers take as they engage with your business.

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With real-time personalization, segments are typically based on criteria that can either be automatically detected, or determined from previously gathered user data.

Companies that use data to deliver personalized user experiences see almost 50% higher revenue growth and 30% higher return on investment than those that don’t.1