Streamlining content and reducing the number of content types created a more simplified content editing experience, while optimizing the site’s structure allowed for easily customized features. Smile Train and FFW’s discovery process was thorough and inclusive for their team. This allowed us to deeply understand the project objectives and how to keep Smile Train’s cleft-focused vision and their audiences at the forefront throughout the strategy.
Fully aligned discovery process
Smile Train had a strong understanding of its needs, wants, and organizational challenges, which created the ideal environment for a discovery that was highly engaging and collaborative. The discovery was focused on aligning on and clarifying project objectives.
Information architecture tailored to user’s needs
Our workshops around personas and information architecture provided valuable insights around who Smile Train’s five key audiences are and how to best message to them. This information laid the groundwork for grouping content and creating a sitemap to help users more easily find and identify content that fits their needs. The platform exists to serve both users and the organization: by allowing users to access the necessary cleft information, and providing the means for Smile Train staff to update the site, while maintaining security, accessibility, and reliability of the site.
Content types were streamlined and reduced from 49 diverse, and sometimes overlapping types, to 7 highly-flexible types. More than a dozen components—such as galleries, cards, tabs, and listings—were implemented to allow editors to remix key pages with less friction. Content was localized to allow Smile Train users in different regions to get relevant content in their language.
Using best practices, FFW developers configured the site to reduce the friction of deploying or changing features on a per-site basis. With multiple sites, using common code now allows all regional sites to share code and make distributed updates fast and reliable.