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Our Blog

Ideas about the things we know best: web technology, digital strategy, and creating compelling digital experiences.

Guiding Principles For A Successful Distributed Content Management Strategy

Thought by Hank VanZile, Director, Pre-Sales Consulting
Distributed Content Management can benefit an organization in a number of ways - from empowering content managers to alleviating risk by eliminating their involvement.  Understanding the motivations for your organization through some key guiding principles will help illuminate which areas to tackle and what outcomes you’re hoping to achieve.

Personalization Prerequisites: Understanding How Your Customers Engage

Thought by Dave Sawyer, Solutions Architect
In order to produce quality content that is relevant to a specific type of customer, you first need to truly understand their interests and needs. In a personalization strategy, we examine this by mapping out the steps that similar types of customers take as they engage with your business.

Great Examples Of Distributed Content Management In Product Companies

Thought by Hank VanZile, Director, Pre-Sales Consulting

Welcome to the fifth post in my series on Distributed Content Management.

Community, Connections, Console & Personalization. FFW Rocks DrupalCon.

Thought by Brent Bice, Sr. Account Executive

A week of beignets, beer and learning Drupal! FFW let the good times roll at DrupalCon 2016 New Orleans. In case you missed out, here are four must watch presentations to jazz up your week.

Great Examples Of Distributed Content Management In Media And Entertainment

Thought by Hank VanZile, Director, Pre-Sales Consulting
Most media and entertainment companies are operating a large portfolio of sites, making it easy to see the need for a solid Distributed Content Management strategy.

Simplify local development with Drude

Thought by David Hernandez, Manager of Learning and Contributions

As one of the largest Drupal agencies in the world FFW is no stranger to problems of scale. With large numbers of technical staff, clients, and concurrent projects, workflow management is vitally important to our work.

May 04, 2016

Be global. Act local. The story behind GE Energy Connections’ transition to lean marketing.

Thought by Brent Bice, Sr. Account Executive
In 2012, GE Energy split into three distinct businesses: GE Power, GE Oil & Gas, and GE Energy Connections. Each reporting earnings separately. Each with their own strategic initiatives. Each needing their own websites focused on regional and product-specific content. A look at GE Energy Connections' transition to lean digital marketing, and FFW's collaboration on design and development to support that new strategy.

Drupal Console: An Overview of the New Drupal CLI

Thought by Jesus Manuel Olivas, Drupal 8 Solutions Engineer

Drupal Console is the new CLI (Command Line Interface) for Drupal. This tool can help you to generate boilerplate code, as well as interact with, and debug Drupal 8. From the ground up, it is built to utilize the same modern PHP practices that have been adopted in Drupal 8.

April 21, 2016