Creativity in a digital world reaches beyond typography, grids, logos, and colors. We design for customer experiences, interactions, and longevity, creating engaging technology that leaves no element to chance. We understand the power of data, and after we have thoroughly researched your organization, we create a design to solve your business challenges. FFW is a unified team, and we work with our clients as close partners to create better solutions focused on achieving results.
We conduct data assessments; audits of existing content, design, information architecture, and user flows; visual and design comparison; various types of workshops; and stakeholder interviews. All of this provides a clear understanding of where to put the most effort in creating value.
Concept and Ideation
Based on our initial research, we analyze and visualize your digital concept. We use a set of refined tools and practices to ensure that we create websites and other digital products with a purpose. This includes the definition of user journeys based on personas, conceptual sitemaps, ideation, conceptual development, information architecture, and wireframing.
Creating visual design assets such as style guides, style tiles, and vision mockups are a way of distilling our findings from the design workshop and any existing brand guidelines into a potential vision for how the final product may look. We then focus on bringing your digital product to life through prototype experiences.
We work directly with interactive, live prototypes of digital products, allowing us to design and test all the details of the user experience. Aesthetics are important, but we focus on a complete interaction design for any platform.
User testing is essential when creating digital products, and we like to start testing early. As larger parts of the concept and product begin to take form in our prototypes, we are able to plan and execute larger tests with the product stakeholders and potential users.