How Usability and UX Affect Conversions
<p><strong>Are you designing websites people can use?</strong></p>
<p>‘Usability’ is a key factor in conversion optimization and website design. Whether your business model is focused on lead generation, e-commerce or branding and impressions, your website exists for the purpose of generating conversions, the process of turning visitors into users or buyers. There is a direct relationship between usability and conversions. In order to increase conversions, you must also increase usability</p>
December 21, 2011
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by FFW Marketing, Website Administrator