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Real-Time Personalization & Journey Orchestration - What’s the Difference?

Real-time personalization and journey orchestration are two much-discussed trends in the world of digital marketing. For organizations attempting to determine how to amplify their digital marketing strategy, understanding the difference between journey orchestration and personalization may seem unclear.

To determine what configuration of tools is right for your organization, you’ll need to have a good understanding of the features and functionality that each provide. 

  • The difference between real-time personalization and journey orchestration
  • How to assess your organization’s current level of personalization readiness
  • How to begin configuring a personalization or journey orchestration solution that suits your specific needs

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