The best personalization initiatives begin by understanding your existing content and how you will generate new content. An effective content audit can help you understand what content you have, what content you need, and the workflows for creating beautiful, personalized content.

Watch this recorded webinar with Acquia for an in depth discussion around personalization content and how to make the most of what you have. Some topics we covered include:

• How to tap your technical subject matter experts to help fuel your content generation
• Engage project managers and product owners to help articulate the business drivers behind your technology efforts
• Processes and systems your organization will need to consistently generate value added content that can scale across your target personas