In this recorded webinar we discuss how to find a technology stack that optimises your personalization strategy now and into the future, while working effectively with your current systems.
- Key elements to look for in a martech stack
- Best of breed solutions versus integrated suites
- Decision pitfalls to be aware of along the way
- How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
- How to define success and what to measure against