We got a great response to our Real-Time Personalization Strategies for Government Websites session at Drupal GovCon last week. Most of the questions we received were from representatives of agencies just beginning to explore their options who wanted to know how to get started and to begin to understand how other agencies have started using personalization.

So together with other staff here at FFW we’ve begun to put together a library of personalization use cases. If you work with a government agency or quasi-public authority send us your examples so we can share our findings with your colleagues.

In the meantime we’re making our presentation slides available as a guide to personalization basics for government agencies. Once again I’d like to acknowledge my colleague Dave Sawyer for his excellent work on this topic. Feel free to contact me directly with questions at ray.saltini@ffwagency.com.

For those of you just tuning in, web personalization allows content to be tailored to the interests of the visitor, resulting in increased engagement and better experiences. Personalized content is essential to an effective digital communications strategy, but planning and implementing a personalization solution can be complex and cost prohibitive. 

This guide introduces the basics of web personalization and presents several simple ways for government agencies to get started with web personalization using Drupal. It includes:

    •    An overview of common personalization use cases
    •    A checklist of prerequisites for implementing personalization on a Drupal project
    •    How personalization for authenticated users differs from that of anonymous visitors
    •    Special privacy considerations
    •    Why Drupal is the best CMS to execute a personalization strategy

Click on the personalization tag for more information on this topic. You can also download the FFW eBook, The Basics of Real-Time Personalization. It has all the content shared on the blog, and more.