Any effective digital platform exists in a loop of iterative improvements and measurement. Why should eCommerce be any different? While some Drupal eCommerce solutions include tools that provide data insights, we’ve found that the most valuable insights come from having eCommerce software integrated with a larger marketing and measurement stack.

Using Drupal for eCommerce

We’ve talked quite a bit about the ways that Drupal makes it easy to integrate tools and remove data from silos. This is one of the reasons why it’s such a valuable platform for organizations that want to excel at eCommerce.

A Drupal website can share information between an eCommerce software, a CRM, a physical Point-of-Sale system like Square, and a variety of marketing, measurement, and personalization tools. And because Drupal is open source, this kind of holistic eCommerce ecosystem is financially accessible for organizations of any size, from small nonprofits to global enterprises.

Personalization and eCommerce

One of the things that can make a major difference in the success of a Drupal eCommerce shop is content customization. This can be personalization (such as offering people items related to previous purchases) or even displaying different content depending on real-world developments. For example, a local shop might set up content personalization so that its visitors are offered umbrellas when there’s a forecast for rain, or sunglasses when it’s sunny.

Build Your Own eCommerce Tool Stack

Want to learn more about the ways that Drupal eCommerce solutions can integrate with larger marketing and measurement stacks? Download the new whitepaper from FFW. To learn more about content personalization, see our resources section for webinars, eBooks, and more.