Using Technology to Accelerate Your Personalization Initiative

In this recorded webinar we discuss how to find a technology stack that optimises your personalization strategy now and into the future, while working effectively with your current systems.

  • Key elements to look for in a martech stack
  • Best of breed solutions versus integrated suites
  • Decision pitfalls to be aware of along the way
  • How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
  • How to define success and what to measure against

Key elements to Look for in a Martech Stack

Best of breed solutions versus integrated suites and decision pitfalls to be aware of along the way.

Drupal's Omni-channel Capabilities

How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier.

How to Define Success and What to Measure Against

Clear measurement plans are key to successful personalization initiatives. 

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