In this recorded webinar we discuss how to find a technology stack that optimizes your personalization strategy now and into the future, while working effectively with your current systems.

• Key elements to look for in a martech stack
• Best of breed solutions versus integrated suites
• Decision pitfalls to be aware of along the way
• How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
• How to define success and what to measure against