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Using Technology to Accelerate Your Personalization Initiative

In this recorded webinar we discuss how to find a technology stack that optimizes your personalization strategy now and into the future, while working effectively with your current systems.

We cover:

  • Key elements to look for in a martech stack
  • Best of breed solutions versus integrated suites
  • Decision pitfalls to be aware of along the way
  • How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
  • How to define success and what to measure against

Download the Webinar