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Content Strategy

Personalization Prerequisites: Creating a Content Strategy

By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.

June 02, 2016 / by Dave Sawyer
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TYP - Real-Time Personalization & Journey Orchestration - What’s the Difference?

Submitted by andrew.colston on Wed, 03/27/2019 - 21:58
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Please click the button to download "Real-Time Personalization & Journey Orchestration - What’s the Difference?"

TYP - Real-time Personalization with Drupal: How to Get Started

Submitted by andrew.colston on Wed, 03/27/2019 - 20:09
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Here is your webinar video "Real-time Personalization with Drupal: How to Get Started"

TYP - Planning For The Personalization Journey: From Empathy to Engagement

Submitted by andrew.colston on Wed, 03/27/2019 - 15:43
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Here is your webinar video "Planning For The Personalization Journey: From Empathy to Engagement"

Teaser image of Personalization ebook

Real-time Personalization with Drupal: How to Get Started

Personalization is everywhere today, and while we don’t always realise its presence, its absence is felt.

July 05, 2018
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Teaser of Personalization in 2018 blog

Personalization Best Practices

Industry leaders agree that personalized content is vital for increasing customer engagement and driving conversions.

September 16, 2017
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Measure Success

Personalization Prerequisites: Defining How You Will Measure Success

You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work.

June 16, 2016 / by Dave Sawyer
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Audience Segments

Web Personalization Prerequisites: Identifying Audience Segments

With real-time personalization, segments are typically based on criteria that can either be automatically detected, or determined from previously gathered user data.

April 08, 2016 / by Dave Sawyer
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