By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.

You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work.