A one-week build achieved with Drupal and Acquia Site Studio
This being Hologic’s first B2C campaign, they required as much time as possible to focus on the creative elements, meaning less time allocated to building the site. We prioritized ideas that aligned their existing functionality with their design system, along with functionality within Acquia Site Studio to make this possible. This helped us jumpstart the development for specific features while we further defined features for potential new functionality as we continued iterations. New features were prioritized based on the impact it would provide Hologic and their site visitors, along with how easily and quickly the features could be implemented.
We were able to fast track this site build to a week, allowing full focus on the creative side for the remaining few weeks available. This was made possible by leveraging tools like preconfigured design system helpers, Acquia Site Studio elements and components.
Existing Site Studio configurations empowered FFW and Hologic to implement the campaign within one week using:
- Preconfigured Design System Helpers
- Site Studio Elements and Components
- Video Components
- Background Videos
- Modal Videos
Using an accordion component to speak to a variety of audiences
This site needed to be useful for the vast audience seen at the Big Game. It was intended to not only educate a variety of women on the importance of their well-woman exam, but their loved ones as well. We leveraged an accordion component on the page that provides information for women in different age groups and what kind of testing should be done, so women and their families visiting the page could drill down to info that’s most important or relevant to them. The beauty of using the component library inside Site Studio was the speed we were able to build functionality like this.
Scaling for massive traffic spikes
Driving millions of people to a single microsite can result in the site crashing if not done correctly. One thing we needed to prioritize was having the right data tracking in place. The Drupal CMS platform combined with Acquia Site Studio allowed us to reliably scale those massive traffic surges.