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Meny case study

New Brand, New Website, Same Great Food


A new website helped Dagrofa S. Wholesaler debut their new brand, Meny, and introduce a platform where food was at the heart of the user experience. Crafted by FFW™.


Dagrofa S Wholesale is the leading cash-and-carry player in the Danish food service industry. Their primary customers include fast-food restaurants, cafes, and other food vendors. Meny, a supermarket chain owned by Dagrofa, puts great emphasis on quality, where food is put above everything else.

New Website Delivered in Only Two Months

Dagrofa’s existing supermarket, Superbest, was in the process of a rebranding under the new name, Meny. Meny was in need of a new website and a unique design created by our team. FFW had only two months to build a website that reflected Meny’s new brand and displayed everything from recipes and product information to wine clubs and local stores. Meny was also interested in expanding their customer club, so the new website had to allow online signups and display Meny’s products in an engaging and user-friendly way.

Unique Design

FFW migrated Meny’s data from Superbest over to a new Drupal platform and then immediately began creating a new design and building a new site architecture. The new website includes several new features, such as recipes, shops with a customized page for each Meny store, food commodities, and Meny’s brochure. FFW created a design that highlights photos of food and displays products vibrantly. Our design is inspired by the aesthetic of cookbooks and uses storytelling to emphasize that the focus of the site is on food and experience. Each page is themed with unique designs and custom layouts that improve the user experience and invite Meny’s audience to explore the website.

Meny websiteMeny on mobile

Successful Launch Expands Meny’s Brand

FFW’s fast working developers delivered a complex project in only two months, meeting Meny’s deadline. Now, Meny has a platform that displays a strong brand and individual stores have their own customized website displaying products, location, and content. Our Drupal solution allows for Meny to have the flexibility to create unique sites for individual stores that are customized to fit each location but still align with Meny’s branding. Meny’s new site looks great on any device, which helps them reach their growing mobile audience. After this project was completed, Meny recruited FFW to build mobile apps and design Meny’s digital presence, establishing a long-term relationship. Our successful launch of Meny’s new brand shifted the focus of the project from merely debuting a new website to a much deeper goal: giving each user a personalized experience.

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