Natus - dev test case study details 2021
Client
Medical professionals around the world depend on Natus to monitor and track neurological dysfunction, epilepsy, neuromuscular diseases, and balance disorders.
Challenge
To fortify its position as a thought leader, it was imperative that Natus present a unified brand platform across more than 20 different business sub-sites.
Client
A platform that met business goals while reducing cost of ownership
On large and complex builds, it can be easy to focus on the technology and overlook the real source of value, which is customers and users. To prevent users’ needs from being neglected, a comprehensive digital strategy defined Natus’ long-term platform roadmap. This strategy needed to capture core business goals and align each business unit’s stakeholders with each other and with their audiences’ expectations.
The Natus brand
Though Natus is a massive organization with numerous business units, it was determined during the user research workshop that Natus’ customers have a much stronger affinity for Natus’ business units, rather than the parent brand. Because of this finding, each Natus business unit needed to retain its individual brand identity.
The Natus audience
Provide a centralized management and governance. Have functional tracking and reporting tools. Enable a broad variety of visitors to quickly and easily access the information they need to make a purchase.
On large and complex builds, it can be easy to focus on the technology and overlook the real source of value, which is customers and users. To prevent users’ needs from being neglected, a comprehensive digital strategy defined Natus’ long-term platform roadmap. This strategy needed to capture core business goals and align each business unit’s stakeholders with each other and with their audiences’ expectations.
To begin, FFW guided Natus stakeholders through a series of workshops exploring Natus’ brand, its digital audience, and its organizational goals.
Challenge
A platform that met business goals while reducing cost of ownership
On large and complex builds, it can be easy to focus on the technology and overlook the real source of value, which is customers and users. To prevent users’ needs from being neglected, a comprehensive digital strategy defined Natus’ long-term platform roadmap. This strategy needed to capture core business goals and align each business unit’s stakeholders with each other and with their audiences’ expectations.
- Cost of ownership and technical debt were both high
- Many of the properties were not adaptable for modern mobile needs
- Code base was different for all 21 sub-sites, that needed to be brought into alignment
- No centralized source of management or governance
- Complexities in process and structure were making it difficult to support internationalization strategy and multilingual needs
- Fragmented naming conventions were a constant source of confusion between sales and marketing teams
Impact
A platform that met business goals while reducing cost of ownership
On large and complex builds, it can be easy to focus on the technology and overlook the real source of value, which is customers and users. To prevent users’ needs from being neglected, a comprehensive digital strategy defined Natus’ long-term platform roadmap. This strategy needed to capture core business goals and align each business unit’s stakeholders with each other and with their audiences’ expectations.
Big, Bold Statement about the results we delivered
978
%
Increase Session Duration
-
162
%
Decrease in Bounce Rates
102
Pages Designed
87
+
New Products Launched
Provide a centralized management and governance. Have functional tracking and reporting tools. Enable a broad variety of visitors to quickly and easily access the information they need to make a purchase.
On large and complex builds, it can be easy to focus on the technology and overlook the real source of value, which is customers and users.To prevent users’ needs from being neglected, a comprehensive digital strategy defined Natus’ long-term platform roadmap. This strategy needed to capture core business goals and align each business unit’s stakeholders with each other and with their audiences’ expectations.
To begin, FFW guided Natus stakeholders through a series of workshops exploring Natus’ brand, its digital audience, and its organizational goals.
Ryan Kerry
Massive thanks for all your efforts in getting the project over the line and the late nights - you've been phenomenal throughout. From me and the LUSH development team, thank you.
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