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March 27, 2018

How to identify the right content personalization tools

Thought by Leigh Anderson, Sr. Marketing Communication Specialist
Thumbprint with content web

Content personalization is something we’ve been discussing with quite a few of our clients lately, and for good reason. Customers love individualized treatment - in fact, according to Marketo, 79% of consumers say they are only likely to use a brand’s promotions if those promotions are tailored to their previous interactions.

Numerous personalization tools and technologies exist. So how do you choose what to implement, and where do you start? To learn how to get started with your own content personalization, watch the webinar from FFW: Using Technology to Accelerate Your Personalization Initiative.

You’ll learn how to identify the right technology for your organization, and you’ll learn how to define and optimize your personalization strategy for today, tomorrow, and years from now. We’ll talk about integrating your content personalization system with the tools your team is already using, and will teach you to identify potential problems or pitfalls well in advance.

To download the recorded webinar, click here. Or, if you’re ready to take the plunge but need help getting started, contact us. Our team is here to help you craft and implement the perfect personalization for your digital platforms.

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