Personalization Best Practices
Industry leaders agree that personalized content is vital for increasing customer engagement and driving conversions. However, devising a personalization strategy comes with a range of challenges, and best practices for deploying personalization successfully are still emerging.
In this webinar, we walk through a series of best practices for enabling and deploying real-time personalization in your organization. Topics include:
- Collecting and Connecting Data
- Identifying and Segmenting Visitors
- Enriching Content with Structure
- Tailoring Messaging and Recommending Content
- Conducting Experiments and Learning As You Go
- Interpreting Results and Measuring Consistently
- Security and Privacy Considerations