Personalization Best Practices

In order to remain competitive and to meet the expectations of today's users, many companies have begun to experiment with the enablement of real-time personalization solutions.

Industry leaders agree that personalized content is vital for increasing customer engagement and driving conversions. However, devising a personalization strategy comes with a range of challenges, and best practices for deploying personalization successfully are still emerging.

In this webinar, we walk through a series of best practices for enabling and deploying real-time personalization in your organization. Topics include:

Collecting and Connecting Data
Identifying and Segmenting Visitors
Enriching Content with Structure
Tailoring Messaging and Recommending Content
Conducting Experiments and Learning As You Go
Interpreting Results and Measuring Consistently
Security and Privacy Considerations

Personalization Best Practices

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