WomenLift Health Case Study
Client
WomenLift Health is an organization with a mission to expand the power and influence of talented women in global health, and achieve gender equality in leadership.
Challenge
A website enabling clear, compelling content to engage, educate, and connect with established and emerging women leaders global health in every corner of the planet.
Impact
A high-experience platform exceeding all goals, including partnership acquisition and event participation, with geographic reach continuing to scale in under-developed nations.
Services
A platform to engage, educate, and empower women around the world
WomenLift Health is an organization with a mission to expand the power and influence of talented women in global health, and catalyze systemic change to achieve gender equality in leadership.
Developing WomenLift Health’s first website was an important challenge, as the platform would serve as a core communications channel. Together, we created a digital platform to elevate the voices and profiles of women, share perspectives from a diverse range of influencers, and educate and reach target stakeholders on a global level, even in areas with limited bandwidth. We accomplished all this while saving substantial development costs.
A platform allowing WomenLift Health to serve anyone, anywhere.
WomenLift Health needed a website that would enable clear, compelling content to engage, educate, and connect with established and emerging women leaders and male allies in global health. COVID-19 made this platform even more essential, given the inability to conduct meetings and events in person.
A discovery process resulting in major savings without compromising the mission.
One of the most noteworthy aspects of this project wasn’t what we did, but what we didn’t do, ultimately providing a cost savings for WomenLift Health that could be invested in areas that would better serve its mission.
Needs
- Creating a digital presence completely from scratch while finding ways to cut costs without compromising results
- Scalability: Designing a platform for a program that could expand as the organization grows
- Accessibility: Providing content highly accessible to all, especially those with reduced internet connectivity
- Reach: WomenLift Health needed the ability to reach women in any corner of the world, at any time
Solution
- Wordpress CMS
- Elementor Page Builder
- Airtable
- React
WomenLift Health initially asked for a number of robust builds including a portal and registration system. Through a whiteboard session with FFW we were able to guide WomenLift Health to a website that was more appropriate for their current primary needs below, with the ability to expand in the future.
A powerful platform worthy of their mission
The outcome? A fully-controllable, streamlined site using Wordpress with third party tools baked-in, rather than building a portal or registration system within the CMS or LMS. WomenLift Health is a perfect example of creating a best-in-breed platform -- using the right tools for the right reasons, rather than relying on one system to accomplish everything.
A web platform to improve lives and change the world
Through our work with WomenLift Health, they were able to exceed their partnership acquisition goal by 20%, increase the number of participants in WomenLift Health events by over 467% of the original goal, and geographic reach continues to broaden; particularly in West Africa and Southeast Asia.
