Real-time Personalization with Drupal: How to Get Started

Header image for FFW Personalization ebook

Industry leaders agree that personalized content is vital for increasing conversion rates and ROI, and fostering a successful digital strategy. However, finding a simple, scalable and cost-effective solution can be a daunting process.

Personalization is everywhere today, and while we don’t always realise its presence, its absence is felt.

In this webinar, Dave Sawyer from FFW will introduce the basics of web personalization, and demonstrate how to get started implementing personaliszation with Drupal. In this recorded Drupal personalisation webinar you'll learn:

  • Prerequisites for establishing an effective personalization strategy
  • An overview of common personalization criteria and example use cases
  • How personalization can be implemented in Drupal 7 and Drupal 8
  • Comparisons of custom Drupal solutions versus full-featured SaaS offerings, like Acquia Lift

For additional information on real-time personalization, check out our ebook, or to learn how FFW can help you with your own Drupal projects, please contact us.