Personalization is everywhere today, and while we don’t always realize its presence, its absence is felt. Industry leaders agree that personalized content is vital for increasing conversion rates and ROI, and fostering a successful digital strategy. However, finding a simple, scalable and cost-effective solution can be a daunting process.
In this webinar, Dave Sawyer from FFW will introduce the basics of web personalization, and demonstrate how to get started implementing personalization with Drupal. In this recorded Drupal personalization webinar you'll learn:
- Prerequisites for establishing an effective personalization strategy
- An overview of common personalization criteria and example use cases
- How personalization can be implemented in Drupal 7 and Drupal 8
- Comparisons of custom Drupal solutions versus full-featured SaaS offerings, like Acquia Lift