In order to produce quality content that is relevant to a specific type of customer, you first need to truly understand their interests and needs. In a personalization strategy, we examine this by mapping out the steps that similar types of customers take as they engage with your business.

In 2012, GE Energy split into three distinct businesses: GE Power, GE Oil & Gas, and GE Energy Connections. Each reporting earnings separately. Each with their own strategic initiatives. Each needing their own websites focused on regional and product-specific content. A look at GE Energy Connections' transition to lean digital marketing, and FFW's collaboration on design and development to support that new strategy.

Companies that use data to deliver personalized user experiences see almost 50% higher revenue growth and 30% higher return on investment than those that don’t.1