Successful demand generation for a B2B service company is almost unheard of. The sophistication and data-driven culture that exists at high-performing product companies is rarely replicated at service companies.
Using Technology to Accelerate Your Personalization Initiative
In this recorded webinar we discuss how to find a technology stack that optimizes your personalization strategy now and into the future, while working effectively with your current systems.
September 21, 2017/ by Leigh Anderson, Solutions Analyst
How To Identify Conversion Problems On Your Website
It’s common for us to hear from prospective clients that they’re having trouble with customer conversions on their sites. Sometimes the problem is a simple lack of visitors.
August 24, 2017/ by Leigh Anderson, Solutions Analyst
How an Atomic Design Optimizes Content
Atomic design is, and has been for some time, a big deal in the world of digital marketing. Last week, we discussed why marketers need to care about atomic design.
How to Optimize Your Drupal Site with Structured Content
Structured content is one of the foundations of real-time personalization. To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata).
Personalization Prerequisites: Defining How You Will Measure Success
You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work.
