By 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. Of all the challenges to implementing a content personalization solution, perhaps the most important challenge has to do with producing the content itself. It's time to revisit your content strategy.

As the world's largest full service Drupal and digital agency, FFW is proud to announce that we’ll be at DMEXCO in Cologne this year. If you’re there, come say hi to us in our booth on the exhibit floor, or come check out our session on marketing with Drupal 8.