Successful demand generation for a B2B service company is almost unheard of. The sophistication and data-driven culture that exists at high-performing product companies is rarely replicated at service companies.
Using Technology to Accelerate Your Personalization Initiative
In this recorded webinar we discuss how to find a technology stack that optimizes your personalization strategy now and into the future, while working effectively with your current systems.
September 21, 2017/ by Leigh Anderson, Solutions Analyst
How To Identify Conversion Problems On Your Website
It’s common for us to hear from prospective clients that they’re having trouble with customer conversions on their sites. Sometimes the problem is a simple lack of visitors.
How to Optimize Your Drupal Site with Structured Content
Structured content is one of the foundations of real-time personalization. To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata).
Companies that use data to deliver personalized user experiences see almost 50% higher revenue growth and 30% higher return on investment than those that don’t.1
Marketing or IT: Who will get the most out of Drupal 8?
With the arrival of Drupal 8, organizations all around the world are talking about what they can do to improve their current Drupal websites. Meanwhile, others are asking whether now is the time to build a new Drupal site in D8.