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November 7, 2017

Get Ready for Personalization in 2018

Thought by Leigh Anderson, Sr. Marketing Communication Specialist
Art of personalized web pages

According to Gartner, by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Even though 2018 is just over a month away, if you don’t have a personalization system configured on your website yet, it’s not too late to get started.

We’ve got numerous resources to help organizations get started with a personalization solution. For a comprehensive guide on content personalization, download our eBook, “The Basics of Real-Time Personalization.” If you’re a visual learner, check out our webinar series on personalization.

Real-Time Personalization with Drupal: How to Get Started

In this webinar, Dave Sawyer from FFW will introduce the basics of web personalization and demonstrate how to get started implementing personalization with Drupal.

Personalization Begins with Content

Watch this recorded webinar with Acquia for an in-depth discussion around personalization content and how to make the most of what you have.

How to Optimize Your Drupal Site with Structured Content

To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable. This webinar describes how proper content structuring leads to better interoperability, SEO, and accessibility, and how enriched content helps personalization engines provide more relevant content to your individual users.

Using Technology to Accelerate Your Personalization Initiative

In this recorded webinar we discuss how to find a technology stack that optimizes your personalization strategy now and into the future while working effectively with your current systems.

Personalization Best Practices

In this webinar, we walk through a series of best practices for enabling and deploying real-time personalization in your organization.

For help getting started designing and implementing a personalization solution, contact us. Our technical team is here to help you build the personalization engine of your dreams.

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