You’ve just rolled out your new website redesign. Internal stakeholders love the fresh new look. You read a series of positive emails and chatter on your Slack channel. You’re feeling great because, hey, that was a lot of work.

Distributed Content Management can benefit an organization in a number of ways - from empowering content managers to alleviating risk by eliminating their involvement.  Understanding the motivations for your organization through some key guiding principles will help illuminate which areas to tackle and what outcomes you’re hoping to achieve.

In order to produce quality content that is relevant to a specific type of customer, you first need to truly understand their interests and needs. In a personalization strategy, we examine this by mapping out the steps that similar types of customers take as they engage with your business.

Welcome to the fifth post in my series on Distributed Content Management.

Most media and entertainment companies are operating a large portfolio of sites, making it easy to see the need for a solid Distributed Content Management strategy.

In 2012, GE Energy split into three distinct businesses: GE Power, GE Oil & Gas, and GE Energy Connections. Each reporting earnings separately. Each with their own strategic initiatives. Each needing their own websites focused on regional and product-specific content. A look at GE Energy Connections' transition to lean digital marketing, and FFW's collaboration on design and development to support that new strategy.

Pharmaceutical companies need to provide correct, approved content to both healthcare professionals and consumers across all digital properties, which can mean hundreds, or potentially even thousands, of websites and channels globally.