<p>Picture this: The average Facebook user shares around 70 pieces of content each month. While this sort of content creation for your blog or website may seem unmanageable, turning your site into a community of sharing, a forum where your “brand ambassadors” can post their stories, pictures or ideas, is an participatory way to consistently generate new content for your site. <br /><br />In the past, doing this meant a lot of custom coding. But this where Drupal comes in. With the slew of Drupal modules in existence today, you can “socialize” your site with minimal hard coding. </p>